Lead Portfolio Marketing Specialist

at  Nasdaq

Designs, develops and implements marketing programs and/or pricing strategies to support the organization’s products, services or market sector. Uses specific marketing strategies and/or media (e.g., Internet, press, television, radio) to launch and position products and services in a sector. Identifies and implements marketing strategies and programs in collaboration with sales and technical teams. Responsibilities are within the Marketing Function as a generalist or in a combination of disciplines.
Nasdaq is searching for a Lead Portfolio Marketing Specialist to manage product marketing for the Nasdaq Analytics business. Reporting to the Head of Marketing, this role connects product strategy with sales and marketing, driving growth.
With market knowledge and competitive insight, you’ll handle product positioning and differentiation throughout the buyer’s journey, ensuring it resonates with buyers and supports marketing and sales success. Attention to detail and clear communication of value propositions are essential.
You’ll work closely with other marketing functions to create impactful messaging and content for multi-channel campaigns. Collaboration with product managers and sales teams is vital, requiring strong diplomatic skills to balance priorities effectively.

Primary Responsibilities:

• Product Marketing: Be an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams.
• Messaging & Positioning: Create compelling, differentiated product messaging and positioning throughout the buyer’s journey. You are confident taking technology focused information and translating it to market-ready, impactful messaging for buyers.
• Buyer Personas: Manage buyer persona documentation and internal education efforts to develop compelling messaging that will address their needs.
• Go-To-Market Orchestration: Closely collaborate with cross-functional marketing teams to power compelling, high-performing campaigns that contribute to increased sales pipeline and customer acquisition and expansion.
• Enablement: Create compelling marketing artifacts that map to integrated marketing campaigns and product promotion themes (emails, videos, fact sheets) and maintain development plan for resourcing and coordinated campaign planning.
• Strategic Partnerships: Manage product-marketing centric partnerships and relationships with key industry and technology organizations.
• Stakeholder Management: Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity, and attention to detail.
• Project Management: Lead key projects and initiatives as needed. Support definition of project scope, objectives, timelines, and deliverables. Coordinate resources, manage dependencies, and ensure successful project execution.

Employee Qualities:

• View challenges as opportunities and focus on a solution-oriented/problem-solving approach to work on a day-to-day basis
• Seek out opportunities to improve processes and initiatives
• Contribute to an overall positive work environment and act with integrity and respect for all team members
• Create measures of success (KPIs) and hold regular touchpoints to track performance against these important metrics

Qualifications:

• 8-10 years B2B/SaaS product marketing experience and proven success in launching new products and/or new GTM product promotion.
• Investment management marketing experience preferred.
• Excellent writing skills for creating content and collateral (including data sheets, fact sheets, case studies, etc.).
• Experience with persona-based marketing and audience-centric content generation.
• Successful track record of working in a collaborative, cross-functional team.
• Creativity with out-of-the box thinking and an interest in trying and learning new things.
• Self-directed, resourceful, and accountable with a positive “can do” attitude.
• Familiarity with Product Marketing and Management Model preferred.

Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
What We Offer
We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.
The base pay range for this role is $80,000 - $137,200. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq’s programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit
Nasdaq Benefits & Rewards Career page

• Product Marketing: Be an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams.
• Messaging & Positioning: Create compelling, differentiated product messaging and positioning throughout the buyer’s journey. You are confident taking technology focused information and translating it to market-ready, impactful messaging for buyers.
• Buyer Personas: Manage buyer persona documentation and internal education efforts to develop compelling messaging that will address their needs.
• Go-To-Market Orchestration: Closely collaborate with cross-functional marketing teams to power compelling, high-performing campaigns that contribute to increased sales pipeline and customer acquisition and expansion.
• Enablement: Create compelling marketing artifacts that map to integrated marketing campaigns and product promotion themes (emails, videos, fact sheets) and maintain development plan for resourcing and coordinated campaign planning.
• Strategic Partnerships: Manage product-marketing centric partnerships and relationships with key industry and technology organizations.
• Stakeholder Management: Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity, and attention to detail.
• Project Management: Lead key projects and initiatives as needed. Support definition of project scope, objectives, timelines, and deliverables. Coordinate resources, manage dependencies, and ensure successful project execution