Lead Product Manager, MarTech Analytics & Data Capture

at  General Motors

JOB DESCRIPTION

Remote OR Hybrid , reporting where work can/needs to be performed / collaboration should happen. If the person lives w/n 50 miles of such a location, they are expected to come in three times a week. If they do not live withing 50 miles of any of those locations, they don’t need to report in.

• This role is based remotely but if you live within a 50-mile radius of Cadillac Tower Warren MI or Austin Technical Center in Austin Texas you are expected to report to that location three times a week, at minimum

As part of the larger Performance Driven Marketing (PDM) team, the Lead Marketing Technology Product Manager is a key leader focused on enabling the development and roll-out of world-class modern marketing capabilities at General Motors. This role sits at the intersection of marketing strategy and technology, managing teams responsible for platforms that leverage world-class technology to create personalized, relevant, data-driven experiences using our Marketing Technology stack inclusive of Customer Data Platforms (CDP), Personalization engines, Campaign Management tools (email, SMS, push notifications, and in-vehicle notifications), AdTech, and other tools to create meaningful experiences for our customers.

• Define analytics platform requirements and build and maintain report suites and report usability
• Partner with data engineering and data teams to syndicate data capture/data layer into enterprise data cloud and to additional analytics systems and media platforms(tags)
• Drive the data capture product vision, strategy, and execution across GM’s digital and offline properties
• Manage internal/external (vendor) analytics product managers, platform admins, and report developers
• Develop analytics tagging standards that provide consistency and efficiency, facilitate optimization insights, and streamline third party marketing tagging implementation across all implementations
• Partner with enterprise analytics teams to develop data schemas, data layer design, and ingestion patterns to democratize access to click-stream data in the cloud
• Work across multiple agile teams and with their respective product owners, own the product life cycle and roadmap for data capture, and prioritize features by ranking them against the strategic goals and initiatives with clear requirements for each feature and designed user experience.
• Work closely with engineering, marketing, reporting analysts, and user experience to define requirements and use cases.
• Ensure data capture solutions are compliant with Privacy Regulations (e.g., CCPA)
• Evangelize the value of enterprise data capture standards and solutions across GM and drive toward complete implementation / adoption

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

• The salary range for this role is ( 116,100 - 181,600 ). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

REQUIRED QUALIFICATIONS:

• Bachelors Degree is Required
• 7 years of experience in a combination of product management, solution architecture, strategy, consulting, product analytics, or an equivalent field.
• 5 years of data analytics experience
• Familiarity / proficiency in SQL, JavaScript, or other object databases required
• 5 years of experience implementing / configuring / customizing analytics implementation with emphasis on marketing / site optimization
• Proven experience working directly with digital product leadership in an agile environment.
• Expert communicator in written and verbal form; ability to work well with product managers, technologists and peers, and ability to lead and influence across all levels of the organization.
• Strategic problem solver who simplifies problems to their core elements and finds creative solutions.
• Get-it-done mindset with a strong bias towards action.

PREFERRED QUALIFICATIONS:

• Proven experience product managing an analytics or data platform, preferably Adobe Launch.
• 5 years of experience working with Adobe Analytics (comparable experience in Google Analytics will be considered)
• Understanding of APIs and relevant, related technologies, e.g. JSON, REST
• E-commerce domain and knowledge and experience
• Experience implementing tagging in using a tag manager (e.g., Launch, DTM, Tellium)
• Experience configuring and enhancing the digital data object (data layer)
• In-depth knowledge of all components of Adobe Analytics platform implementation including tags, plug-ins, campaigns, server call types, cookies, site catalyst variables (props, eVars, events), universal tags, Data Connectors, XDM schema, calculated metrics, Link Tracking etc.

As part of the larger Performance Driven Marketing (PDM) team, the Lead Marketing Technology Product Manager is a key leader focused on enabling the development and roll-out of world-class modern marketing capabilities at General Motors. This role sits at the intersection of marketing strategy and technology, managing teams responsible for platforms that leverage world-class technology to create personalized, relevant, data-driven experiences using our Marketing Technology stack inclusive of Customer Data Platforms (CDP), Personalization engines, Campaign Management tools (email, SMS, push notifications, and in-vehicle notifications), AdTech, and other tools to create meaningful experiences for our customers.

• Define analytics platform requirements and build and maintain report suites and report usability
• Partner with data engineering and data teams to syndicate data capture/data layer into enterprise data cloud and to additional analytics systems and media platforms(tags)
• Drive the data capture product vision, strategy, and execution across GM’s digital and offline properties
• Manage internal/external (vendor) analytics product managers, platform admins, and report developers
• Develop analytics tagging standards that provide consistency and efficiency, facilitate optimization insights, and streamline third party marketing tagging implementation across all implementations
• Partner with enterprise analytics teams to develop data schemas, data layer design, and ingestion patterns to democratize access to click-stream data in the cloud
• Work across multiple agile teams and with their respective product owners, own the product life cycle and roadmap for data capture, and prioritize features by ranking them against the strategic goals and initiatives with clear requirements for each feature and designed user experience.
• Work closely with engineering, marketing, reporting analysts, and user experience to define requirements and use cases.
• Ensure data capture solutions are compliant with Privacy Regulations (e.g., CCPA)
• Evangelize the value of enterprise data capture standards and solutions across GM and drive toward complete implementation / adoptio