Lead Product Marketing - FirstNet Subscriber Paid

at  ATT

JOB DESCRIPTION:

Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.
This position will work within the Marketing and Growth Organization focused on FirstNet, Built with AT&T. This role will lead messaging strategy for the FirstNet subscriber paid program for public safety audiences. Must understand business goals and address customer needs through solutions and targeted messaging. Will be responsible for executing marketing tactics including of direct marketing, paid social, digital, thought leadership, and blogs. Understands data and performance metrics, can work within systems like PowerBi and Tableau, to help optimize campaigns.

KEY SKILLS:

• Developing and writing effective marketing briefs
• Advanced writing and messaging skills
• Public Safety marketing and association experience
• Product knowledge of solutions for Public Safety inclusive of priority and preemption, mission critical solutions, and mobility
• Understanding of large marketing organizations and critical functions
• Advanced project management experience
• Build strong working relationships with key partners across the Marketing & Growth Organization, Product, Sales, FirstNet and Public Sector, and other key functions.

Please refer the Job description for details