Lead Sales Analytics Manager (d/m/w)

at  The Formula

Benefits:

• Opportunity to use top-notch technology within the ad-tech industry.
• 100 % flexible workplace policy: Come to the brand new office in the heart of Berlin or work from home.
• EU workation program: Join your colleagues to work in one of their coworking venues in Spain, Poland or UK.
• Global swap office program.
• Mentor program to ensure your further development within the company.
• International team with a strong focus on innovation, operational excellence and fun.
• 30 days or more vacation.
• Health insurance package.
• Urban Sports Club membership.
• BVG transportation ticket.

Responsibilities:

• As the most senior analytics person in the sales department you are the technical counterpart to the team lead.
• You promote best practices in CRM management and mentor the Salesforce expert.
• You develop and execute strategies to improve the sales and business activities.
• You provide actionable recommendations regarding the analytics of the sales team performance.
• Leveraging your extensive experience in data analytics, you challenge current practices and uncover opportunities for improvement.
• You translate business context into data analytics and vice versa.
• You improve the monthly and quarterly reporting.
• You oversee the performance of the sales campaigns you initiated.

Your profile:

• Experience in developing data driven strategies to increase profit of a Startup/Scaleup.
• Minimum of 8 years work experience as a Business Performance Manager, Business Analyst, Sales Performance Manager, Growth Manager, Reporting Manager, Revenue Manager, Insights Analyst.
• Minimum of 2 years in a leadership/mentoring role within the same company.
• Being promoted once within the same company.
• Experience within a tech company, ideally AdTech and in the area of in-app marketing.
• Proficient in Excel.
• Proficient with Salesforce.
• Experienced with PowerBI, Tableau or similar.
• Ideally experience with A/B testing, marketing budget optimization, user acquisition, conversion/purchase prediction, recommendation system, marketing mix modelling (MMM), attribution, bidding automation, lift tests, or geo tests.

• As the most senior analytics person in the sales department you are the technical counterpart to the team lead.
• You promote best practices in CRM management and mentor the Salesforce expert.
• You develop and execute strategies to improve the sales and business activities.
• You provide actionable recommendations regarding the analytics of the sales team performance.
• Leveraging your extensive experience in data analytics, you challenge current practices and uncover opportunities for improvement.
• You translate business context into data analytics and vice versa.
• You improve the monthly and quarterly reporting.
• You oversee the performance of the sales campaigns you initiated