Lead Strategist, Lifecycle Marketing

at  adQuadrant

adQuadrant helps DTC (direct-to-consumer) retail brands dream bigger. We are a trusted advisor that provides holistic, strategic omni-channel digital marketing solutions by partnering our clients to solve the biggest challenges in terms of customer acquisition and growth. Our efforts produce tangible results backed by measurable data. We have the strategic capabilities, quantitative chops, deep creative understanding and world-class talent with the best tools to drive revenue and profits. We are not simply a vendor checking boxes — our seasoned team serves as an extension of the companies we work with, leading strategy and execution. Our goal is to be the go-to marketing consultants for solving the biggest challenges.
adQuadrant is proud to be one of the few dual-badged agencies in the U.S., recognized as both a TikTok Marketing Partner and a TikTok Shops Partner. We operate fully remotely, giving our team the flexibility to work from anywhere in the country. This is a full-time role.
adQuadrant is looking for a Lead Strategist for Lifecycle Marketing that has extensive experience working with Klavyio for email marketing and SMS, as well as landing page design experience for multiple clients. The ideal candidate has a client-first mindset and is passionate about customer retention and customer experience. This role will partner with the paid media acquisition teams and work closely with the creative department. We are looking for a true lifecycle marketer with experience that attracts customers, converts, retains, and delivers on the best customer experience

REQUIREMENTS

Your Responsibilities:

• Own strategy, execution and optimization of customer retention for our agency clients, including direct accountability for email and SMS
• Maintain and optimize the customer lifecycle roadmap and documentation for future team expansion
• Support the Sales and marketing team with audits, pricing evaluations, and participation in sales presentations
• Oversee and manage any Lifecycle Marketing contractors, as needed
• Core KPIs include email, SMS, and push notification engagement rates, revenue, and customer repeat purchase rates
• Partner with our paid media teams, creative division, and data analysts to optimize and personalize the customer journey, developing strategies that deliver the right message to the right person, at the right time
• Optimize audience segmentation to increase customer repeat purchase rates, LTV, and engagement

• Manage and grow the email, SMS subscriber database for clients, and turn users into advocatesOwn reporting for Retention Marketing clients through the support of the data team, and create value for our clients through the use of dashboards to communicate results

Qualifications:

• 7+ Years of experience in customer lifecycle marketing for D2C eCommerce brands
• Successful track-record of developing marketing strategies, executing, measuring, and delivering on performance targets
• Knowledge of direct-to-consumer eCommerce, retention marketing trends, and Email/CRM technologies
• Strong communication skills both written and verbally to present your marketing initiatives and inform internal and external stakeholders of the marketing plan, objectives and results
• Strong analytical skills with proven ability to turn large amounts of data into actionable initiatives (including both quantitative and qualitative data)
• Experience with testing methodology and experience driving results through analytics
• Experience partnering with Creative teams to develop marketing assets
• Understanding the customer mindset to deliver exceptional customer experiences
• Strong planning and organization skills

• Own strategy, execution and optimization of customer retention for our agency clients, including direct accountability for email and SMS
• Maintain and optimize the customer lifecycle roadmap and documentation for future team expansion
• Support the Sales and marketing team with audits, pricing evaluations, and participation in sales presentations
• Oversee and manage any Lifecycle Marketing contractors, as needed
• Core KPIs include email, SMS, and push notification engagement rates, revenue, and customer repeat purchase rates
• Partner with our paid media teams, creative division, and data analysts to optimize and personalize the customer journey, developing strategies that deliver the right message to the right person, at the right time
• Optimize audience segmentation to increase customer repeat purchase rates, LTV, and engagement
• Manage and grow the email, SMS subscriber database for clients, and turn users into advocatesOwn reporting for Retention Marketing clients through the support of the data team, and create value for our clients through the use of dashboards to communicate result