Lead Strategist

at  WISE

Company Description
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world’s money. For everyone, everywhere.
More about our mission.
Job Description

A BIT ABOUT THE JOB

We’re looking for an excellent Lead Strategist. This could be an ideal next move to client-side for a senior Planner / Strategist in a creative agency, or an in-house Strategist wanting to experience the world of fintech.
Based in our Marketing Insights & Planning team, you will partner with our in-house Creative and Media teams to deliver world-class creative and marketing strategies. Based out of our London office, this is a global role – you will be working across brand and performance marketing campaigns across the UK, Europe, the Americas, and APAC.
As a Lead Strategist, you will have a solid understanding of the full marketing funnel and comms mix – and are able to influence and persuade stakeholders at a senior level. We are looking for someone who is comfortable overseeing work delivered through traditional channels (e.g. TV, OOH, PR) as well as a keen understanding of paid social, paid display, and influencers.
You are experienced in bringing creative and media teams together, delivering strategies and creative outputs that are appropriate for the specific channel. You’re comfortable partnering with media owners, creatives, copywriters, and designers to oversee and develop creative work. You love the craft of planning – getting under the skin of consumers, how they interact with our category, and translating that into coherent strategies.

WHAT YOU’LL BE DOING

• Partnering with in-house and agency creative and media teams to prepare compelling briefs and oversee the development of creative – ensuring it’s fit for channel / marketing funnel
• Building tight relationships with channels (including paid social, display, and PR) to supercharge creative thinking
• Conducting in-depth consumer research and creative testing through quant and qualitative methods, interviews, and desktop analysis – converting findings into actionable insights
• Understanding the profiles, behaviours and motivations of our target customers and socialising this information with the wider Marketing tribe – to help get to compelling marketing plans and creative work
• Diving into the impact of campaigns and creative on commercial metrics, and helping stakeholders understand how to optimise creative moving forward
• Understanding the requirements of specific markets and partnering with Regional Leads to deliver on regional marketing plans
  Qualifications

WHAT YOU’LL BRING TO THE ROLE

• Ability to work in a dynamic, fast-moving environment
• Experience working for global brands across multiple markets
• Proven track record in delivering impactful strategies for brands/clients (especially Tech, Finance, or B2B)
• Solid understanding of the full marketing funnel and how marketing / creative work should flex at each stage to drive commercial results
• Extensive experience in briefing and overseeing the development of creative ideas across a range of channels, from ATL through to social, display, and influencers
  Additional Information