Lead Web Marketing Manager

at  iDT

ABOUT US:

BOSS Revolution is a flagship brand of IDT Corporation, known for its innovative communication and fintech services that connect people across the globe. We are dedicated to enhancing our web platform to provide the best user experience and drive sales growth. Join our dynamic team and play a crucial role in shaping the future of our digital presence.

JOB DESCRIPTION:

We are seeking a Lead Web Marketing Manager who excels at the intersection of digital marketing and web development. The ideal candidate will have a strong background in Digital Marketing and a deep understanding of the web development process. You will lead the charge in optimizing our web platform to enhance user experience, increase engagement, and drive sales growth.

REQUIREMENTS:

• Marketing Expertise: Proven experience in digital marketing, with a strong focus on web-based B2C products.
• Web Development Knowledge: Deep understanding of the web development process and experience working closely with development teams.
• UX & SEO Expertise: Strong background in UX best practices and understanding SEO basics, with the ability to implement strategies that enhance both user experience and search visibility.
• Analytics Proficiency: Experience with GA4, GTM, and user analytics tools like Amplitude, Smartlook, Hotjar, etc.
• Project Management: Skilled in project management tools like Jira and experienced in creating detailed task requirements for development teams.
• Language Skills: Proficiency in English and Russian (C1-2 level), basic Spanish or additional languages are a plus.

• Marketing Strategy: Develop and implement marketing strategies that drive user acquisition, engagement, and conversion on the web platform.
• Web Development Collaboration: Work closely with developers, QA engineers, UX designers, and SEO experts to ensure seamless integration of new features and improvements on the website.
• Product Ownership: Manage and prioritize the development roadmap for the BOSS Revolution web platform, focusing on marketing goals and user experience.
• Funnel Analysis: Analyze web user funnels to identify growth opportunities and optimize conversion rates.
• Stakeholder Collaboration: Collaborate with internal stakeholders to align web development projects with overall business objectives and marketing goals.
• Task Management: Create detailed requirements for the development team, ensuring clarity and alignment with marketing objectives.
• Performance Monitoring: Use analytics tools to track and report on the performance of web products, making data-driven decisions to enhance user experience and marketing outcomes.
• UX Best Practices: Implement UX best practices to continuously improve the website’s user interface and interaction flow.
• Industry Trends: Stay updated on digital marketing trends, emerging technologies, and web development best practices to maintain a competitive edge.