Lecturer Content Marketing CZ

at  Academy of Digital Industries

ABOUT ACADEMY OF THE DIGITAL INDUSTRIES

Founded in 2018, Academy of Digital Industries is a progressive education platform built around the concept of the workshops and masterclasses. Alumni of more than 30 000 students around the globe form a powerful and influential network. Each of those digital wizards leads and inspires others to challenge convention and create positive change in the work they do every day.
At the end of 2023, ADI partnered with Tether to launch the Tether.Edu initiative, combining our vision and strategy, we will become one of the best edu-tech platforms in the world. This collaboration marks another milestone for both ADI and Tether, the company operating the first and most widely used stablecoin, USDt.
Our personalised and multidimensional approach to education dissolves barriers between disciplines and helps to nurture progressive minds.
Our unique educational approach is paired with the rigorous training workshops organised by the practising experts, with hands-on experiences at leading brands, products and game-changing organisations around the globe.

ROLE OVERVIEW

We are seeking a skilled Content Marketing Lecturer for our “School of Marketing – Content Marketing” course.
This 6-week intensive course covers various aspects of content marketing, with a focus on Content Strategy and SEO & Analytics, among other key areas that will be defined in collaboration with mentors.

MAIN RESPONSIBILITIES

• Teach and develop content strategies that effectively attract and engage target audiences.
• Mentor students in hands-on sessions, helping them understand and implement best practices in content creation and distribution.
• Lead projects where students create Content Marketing Strategy Documents, Audience Persona Profiles, SEO-Optimized Blog Posts, and Analytics Dashboards.
• Provide insights on optimizing content for search engines and measuring marketing success through data-driven approaches.
• Update and refine course materials based on the latest trends and technologies in content marketing.
• Support and encourage students as they undergo a transformative learning journey.
• Provide constructive feedback to help students improve and grow.
• Maintain an inclusive, engaging, and supportive educational atmosphere.
• Stay current with the latest development trends and best practices, integrating new technologies and methods into the syllabus.
• Work closely with the academic team to ensure a seamless course experience.
• Significant professional experience in content marketing, including strategic planning and SEO.
• Proficient in Czech (the course will be conducted in this language), and conversational English to interact with the rest of the company.
• Familiarity with creating and managing content across various platforms, with a strong understanding of analytics tools.
• Ability to support students by helping them understand concepts and solve problems.
• Passion for teaching, with the ability to inspire and motivate students.
• Strong organizational and time-management skills.
• Excellent communication and presentation abilities.
• Comfortable working with a diverse range of people.