Lexus Marketing Manager

at  AlFuttaim

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

REQUIRED SKILLS TO BE SUCCESSFUL

• 5+ years of experience in marketing communications in the Middle East, with an understanding of the local culture and context.
• Automotive experience, ideally in luxury brand.
• Excellent marketing knowledge in developing the marketing strategy for new and existing products and overall implementation of the Brand strategy.
• Digitally savvy and extremely curious to be on top of the latest digital trends and to engage stakeholders on future vision.

OVERVIEW OF THE ROLE

In a very competitive UAE Luxury Market and challenging economic context, we need a Lexus Marketing Manager who has a solid experience to ensure the workload, interaction with stakeholders and flawless execution of all marketing related elements.
As a Marketing Manager, you will be leading the Marketing Department in developing marketing and digital strategies for Lexus new and pre-owned vehicles, aftersales as well as an overall communication strategy in line with Lexus standards and brand positioning.

WHAT YOU WILL DO

• Lead the monthly marketing promotional activation linked with pricing and product department
• Implement brand events to deliver luxury lifestyle and “Making Luxury Personal” positioning
• Further strengthening the Lexus brand in the UAE. Transformation of the digital journey.
• Define and implement on time, cost and quality, the annual marketing plan within the given budget to deliver volume and profit target.
• Work with the digital manager to implement the right digital and social media strategy in the world of 2023, matching digital audience’s needs of today and beyond on all Lexus platforms and paid digital media aiming to position Lexus as a Digital leader in Premium. “Breakthrough mindset”
• Animate, influence and own the client/agencies’ relationships (Creative, Media, Social Media, Website & Event) in leading all input and output executions to deliver on Lexus “Experience Amazing” tagline and luxury lifestyle positioning.
• Own Marketing Budget Management with Zero overspend and in line with Al-Futtaim processes including Procurement involvement whenever required.
• Work closely with Lexus International, and Middle East Representative Office to ensure Principal support and compliance with brand vision and marketing communications standards.

WHAT EQUIPS YOU FOR THE ROLE

• University graduate level with Major in Marketing
• Experience in brand management is a must in the Lexus context
• Previous experience with Japanese principals and understanding of Japanese business/working methods
• Excellent English written and verbal communication skills (Arabic preferred)
• High focus with an excellent attention to detail
• Experienced in managing and challenging multiple agencies (creative, media, digital, PR, social media and event management agencies)
• Strong focus capability required to manage Lexus overall business unit budget. Ability to be pragmatic in finding solutions and cost saving mindset are critical.
• Creative mindset to always find new ways of doing things and execute never been done before marketing/brand executions
• Capability to implement brand and marketing activities with customers always in mind to consistently improve the Lexus experience
• Excellent interpersonal Skills