Lifecycle Marketing Manager

at  DocuSign

COMPANY OVERVIEW

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

We are looking for an experienced Lifecycle Marketing Manager to develop and implement onboarding, engagement, activation, and conversion campaigns targeting our global trial audience. As a Lifecycle Marketing Manager, you will build and execute multi-channel onboarding, engagement, activation, and conversion campaigns and experiences, ensuring effective execution across various surfaces including email, in-product, mobile app, and Docusign’s marketing website. This high-impact, revenue-driving role will be at the forefront of the Lifecycle Acquisition team, contributing to developing and refining our trial strategies and ensuring they align with company objectives. This role is ideal for a data-driven marketer with a passion for optimizing the customer journey and enhancing user engagement. You will have the opportunity to partner closely with cross-functional teams including eCommerce, Product-Led Growth, Marketing Operations & Analytics, Creative, and Regional Marketing. This role will also support critical Product-Led Growth initiatives, tailoring GTM campaigns to drive engagement, conversion, and incremental revenue.
This position is an individual contributor role reporting to the Lifecycle Marketing Director.