Lifecycle Marketing Manager

at  Happy Koala

BEFORE YOU DIVE DEEPER, PLEASE NOTE THE FOLLOWING KEY POINTS:

• Happy Mammoth is an e-commerce company driven by performance. You can learn more at https://happymammoth.com/
• This is a full-time fully remote contractor role
• We are seeking someone with a strong background in B2C marketing and direct-response marketing principles
• Although the role is remote, the candidate must be available during EU hours (GMT)

• Campaign Development: Design, implement, and manage high-converting email and SMS campaigns to retain, engage, and re-engage existing customers.
• Optimizing LTV and AOV: Developing strategies to increase customer Lifetime Value and Average Order Value through retention initiatives.
• Developing and Optimize retention-focused KPIs: Establish specific KPIs to measure retention rates, churn, and overall success
• Loyalty Program Management: Oversee and enhance the loyalty program to maximize customer retention and engagement. Develop targeted rewards, tiered benefits, and personalized offers that encourage repeat purchases and strengthen customer loyalty.
• Lifecycle Automation: Develop and maintain automated workflows and drip campaigns to optimize customer engagement at every stage of their journey.
• A/B Testing: Conduct A/B tests to determine the most effective strategies, messaging, formats, and creative elements.
• Segmentation: Use customer data to effectively segment audiences and craft tailored messages that resonate with each customer group.