Lifecycle Marketing Manager/Specialist

at  LoanDepot

Position Summary:
Responsible for playing a pivotal role in our marketing team, focusing on advancing leads through the sales funnel and ensuring long-term customer engagement. This role will focus on areas such as driving post-lead nurturing efforts to advance leads to sales, support mid-funnel marketing initiatives in collaboration with sales, and enhance post-close retention strategies to ensure long-term customer engagement. Proficient in designing, building, and managing email and SMS marketing campaigns. They will also excel in segmenting audiences, analyzing campaign performance, developing lead nurturing programs, and adjusting strategies to maximize conversion rates.

Responsibilities:

• Designs and implements integrated marketing campaigns, specifically email and SMS, using customer engagement platforms such as Braze and Salesforce.
• Manages end-to-end execution of lifecycle initiatives, including copy and asset development, audience segmentation, campaign and journey setup, testing, and deployment.
• Identifies opportunities for improvement in the customer journey; segments audiences for targeted and personalized communications, delivering tailored messages to specific targeted cohorts.
• Monitors campaign performance and leads progression to make data-driven adjustments to improve conversion rates.
• Collaborates with creative and content teams to ensure cohesive and effective campaign execution.
• Provides regular reporting and insights on campaign performance to key stakeholders by using learnings to guide future initiatives.
• Oversees campaigns and sends requests from cross-functional partners and serving as a lifecycle expert and owner on cross-functional projects.
• Performs other duties and projects as assigned.

Requirements:

• Bachelor’s Degree preferred, and/or or minimum of three (3) + years’ experience working in a similar field.
• Proven experience in marketing automation and CRM tools (e.g. Braze, Iterable, Segment, Salesforce Marketing Cloud, Marketo).
• Technical experience setting up one-time and triggered campaigns, building user journeys, segmenting audiences, and evaluating performance in marketing automation tools.

Why work for #teamloanDepot:

• Aggressive compensation package based on experience and skill set.
• Inclusive, diverse, and collaborative culture where people from all backgrounds can thrive.
• Work with other passionate, purposeful, and customer-centric people.
• Extensive internal growth and professional development opportunities including tuition reimbursement.
• Comprehensive benefits package including Medical/Dental/Vision.
• Wellness program to support both mental and physical health.
• Generous paid time off for both exempt and non-exempt positions.

About loanDepot:
loanDepot (NYSE: LDI) is a digital commerce company committed to serving its customers throughout the home ownership journey. Since its launch in 2010, loanDepot has revolutionized the mortgage industry with a digital-first approach that makes it easier, faster, and less stressful to purchase or refinance a home. Today, as the nation’s second largest non-bank retail mortgage lender, loanDepot enables customers to achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of life’s most complex transactions. With headquarters in Southern California and offices nationwide, loanDepot is committed to serving the communities in which its team lives and works through a variety of local, regional, and national philanthropic efforts.
Base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay for this roles is between $72,000 and $93,000. Your base pay will depend on multiple individualized factors, including your job-related knowledge/skills, qualifications, experience, and market location.
We are an equal opportunity employer and value diversity in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

• Designs and implements integrated marketing campaigns, specifically email and SMS, using customer engagement platforms such as Braze and Salesforce.
• Manages end-to-end execution of lifecycle initiatives, including copy and asset development, audience segmentation, campaign and journey setup, testing, and deployment.
• Identifies opportunities for improvement in the customer journey; segments audiences for targeted and personalized communications, delivering tailored messages to specific targeted cohorts.
• Monitors campaign performance and leads progression to make data-driven adjustments to improve conversion rates.
• Collaborates with creative and content teams to ensure cohesive and effective campaign execution.
• Provides regular reporting and insights on campaign performance to key stakeholders by using learnings to guide future initiatives.
• Oversees campaigns and sends requests from cross-functional partners and serving as a lifecycle expert and owner on cross-functional projects.
• Performs other duties and projects as assigned