Livestream - KOL Management

at  Shopee

Department Marketing
LevelExperienced (Individual Contributor)
LocationPhilippines - Manila
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

JOB DESCRIPTION:

• Build and sustain relationships with top KOL Livestreamers
• Directly coordinate with influencers and acquire a thorough understanding of their needs
• Cascade relevant information, updates, and best practices to influencers through regular communication
• Resolve any issues and problems faced by top influencer streamers and deal with clarifications or complaints
• Respond to general queries from assigned livestreamers in a timely manner
• Actively propose recommendations to improve processes for influencer communication and suggest innovative growth solutions to enhance influencers’ active participation in the program
• Stay on top of industry trends, latest livestream influencer, affiliate, and social media advancements

REQUIREMENTS:

• Bachelor’s Degree in Marketing, Advertising, Management, or any business-related course
• Minimum 3 years experience with experience in Account Management
• Strong communications skills
• Able to analyze and comprehend data
• Self-starter and a team-player who enjoys a fast-paced environment
• Ability to work under pressure
• Familiar with MS Office, especially in Excel and Powerpoint

Please refer the Job description for details