Livestream Strategy - Marketing

at  Shopee

Department Marketing
LevelExperienced (Individual Contributor)
LocationPhilippines - Manila
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

JOB DESCRIPTION:

• Design voucher strategy for Livestream
• Campaign & Incentives planning to drive all seller streamers’ growth: Liaise and work with internal and external teams to come up with insightful acquisition campaign ideas based on project performance and all available data, and track performance
• Handles cross-functional operations across online marketing channels, from asset coordination, social media coordination, campaign dashboard set-up, optimization, to postmortem analysis.
• Oversee campaign performance and provide recommendations based on actionable, data-driven insights with the clear objective of driving new users.
• Expected to present output to relevant stakeholders

REQUIREMENTS:

• Bachelor’s Degree in Marketing, Business Administration, Economics, Management, or any business-related course
• Minimum 4 years experience in Campaign strategy/ in digital marketing (media planning, ads implementation, campaign execution and analysis on digital channels)
• Prior experience in eCommerce/ digital marketing and/or campaign management will be a bonus
• Strong analytical and planning skills
• Self-starter and a team player who enjoys a fast-paced environment
• Ability to work under pressure
• Excellent communication and presentation skills
• Familiar with MS Office, especially in Excel and PowerPoint

Please refer the Job description for details