Local Brand Manager – Centra

at  Musgrave

Musgrave is one of the Europe’s most successful family-owned businesses with a 140-year heritage in food and brand innovation, supporting communities across the island of Ireland and Spain.
Every day we feed one in three people in Ireland through 15 market leading food and beverage brands that include SuperValu, Centra, Frank and Honest and Musgrave Market Place.
We support thousands of retail and foodservice family businesses who live and work in the heart of the communities they serve.
We are committed to becoming the most trusted and sustainable business in Ireland and we are making changes across the company to make sure that happens. We want to make a positive impact on the world and we will support our suppliers and customers to make a difference too.

Our people are the heart of our business. As our greatest asset, they make Musgrave a great place to work and in return we aim to be the very best place to work, grow and thrive. We have an opportunity for a permanent Brand Manager to join the Centra team in local marketing. As a key member of the marketing team the purpose of the Brand Manager role is to grow the business through the execution of commercial plan and to contribute to developing the brands with clarity, innovation, and passion. Key responsibilities of the role include:

• Work closely with the Marketing Manager and peer Brand Managers to amplify locally (and by region / retailer and / or store) the national commercial plan to the highest outcomes ensuring consistency and clarity of message across all elements.
• Build, forge and sustain strong relationships with our retail partners to proactively create excellent responsive local marketing plans to drive commercial and brand performance.
• Work closely with the Centra sales team including the Territory Managers, Regional Managers and Regional Support Managers to execute the best local marketing plans.
• Work closely with the digital / social team to leverage these channels and increasingly digitise local marketing assets in line with the brand agenda.
• Demonstrate thought leadership showing practical and innovative thinking.
• Apply fresh thinking and a natural desire to generate creative ideas to optimise outcomes.
• Work with various cross functional teams as well as various third party / agencies to deliver key business objectives.
• Plan / campaign development, execution, measurement and reporting, ensuring the best return for investment.
• All level stakeholder management.

• Work closely with the Marketing Manager and peer Brand Managers to amplify locally (and by region / retailer and / or store) the national commercial plan to the highest outcomes ensuring consistency and clarity of message across all elements.
• Build, forge and sustain strong relationships with our retail partners to proactively create excellent responsive local marketing plans to drive commercial and brand performance.
• Work closely with the Centra sales team including the Territory Managers, Regional Managers and Regional Support Managers to execute the best local marketing plans.
• Work closely with the digital / social team to leverage these channels and increasingly digitise local marketing assets in line with the brand agenda.
• Demonstrate thought leadership showing practical and innovative thinking.
• Apply fresh thinking and a natural desire to generate creative ideas to optimise outcomes.
• Work with various cross functional teams as well as various third party / agencies to deliver key business objectives.
• Plan / campaign development, execution, measurement and reporting, ensuring the best return for investment.
• All level stakeholder management