Local Store Marketing Specialist – MUCHO Burrito

at  MTY Group

Job Description: Local Store Marketing Specialist – MUCHO Burrito
Reporting to the Sr. Marketing Manager, the Local Store Marketing Specialist will assist the marketing department with the execution of all marketing activities and initiatives for the brand. They will also be responsible for departmental administrative duties and tasks. This position is based out of the MTY Group office in Richmond Hill.
Are you ready for a new challenge? Let’s roll your career with MTY! A delicious future awaits you! #Letsroll #Tastyfuture
The MTY Group is a family whose heart beats to the rhythm of its brands and its employees.
Over the past 40 years, EXCELLENCE, ENTHUSIASM and INNOVATION have led us to success.
Today, we continue to look for talented professionals who want to work for a company that will offer them opportunities for growth and many rewarding experiences.
MTY offers its employees dynamic, unique and valuable professional experience.
· What we offer :
· 3 weeks’ holiday
· Benefits from day one
· Flexible working hours
· Half day Friday (long year)
· Hybrid working arrangement
· Exciting activities
· Employee recognition awards
· 300 Health Care Spending Account/or welfare spending account.
· Continuing education reimbursement
· 2000 recommendation bonus
· Akira: telemedicine service
· Employee assistance program
· Annuel volunteering hours
· Free parking

What you will do in this role:

• Be the communication resource link between the Corporate Office marketing team and the field (Business Development Managers and Franchisees/Operators)
• Collaborate with the Business Development Consultants to plan, coordinate and execute marketing efforts, and manage budgets for guest appreciation events and new store openings, to maximize brand/restaurant introduction to market
• Manage the development of all regional and local store marketing creative and POP materials and ensures distribution according to established timelines
• Strategize and develop solutions for specific locations, garnering insights from the Business Development Consultants & Franchise owners to drive sales and traffic
• Work with the Business Development Consultants to develop and implement restaurant-specific Local Store Marketing plans as required, within budget requirements to meet goals (i.e., increase new trial and existing guest frequency, sales, and brand loyalty)
• Maintain and update distribution lists and inventory for restaurant graphics and marketing materials.
• Monitor competitor activities and market trends, providing insights to the team and identifying opportunities for growth and improvement.
• Support the Sr. Marketing manager in the launch of new menu items and limited time offers, focusing on in-store materials such as menu boards, posters and clings. Provide thought leadership and education updates to the franchise teams through training webinars as it pertains to marketing locally
• Aptitude for administrative tasks and functions that represent 25% of this role

• Be the communication resource link between the Corporate Office marketing team and the field (Business Development Managers and Franchisees/Operators)
• Collaborate with the Business Development Consultants to plan, coordinate and execute marketing efforts, and manage budgets for guest appreciation events and new store openings, to maximize brand/restaurant introduction to market
• Manage the development of all regional and local store marketing creative and POP materials and ensures distribution according to established timelines
• Strategize and develop solutions for specific locations, garnering insights from the Business Development Consultants & Franchise owners to drive sales and traffic
• Work with the Business Development Consultants to develop and implement restaurant-specific Local Store Marketing plans as required, within budget requirements to meet goals (i.e., increase new trial and existing guest frequency, sales, and brand loyalty)
• Maintain and update distribution lists and inventory for restaurant graphics and marketing materials.
• Monitor competitor activities and market trends, providing insights to the team and identifying opportunities for growth and improvement.
• Support the Sr. Marketing manager in the launch of new menu items and limited time offers, focusing on in-store materials such as menu boards, posters and clings. Provide thought leadership and education updates to the franchise teams through training webinars as it pertains to marketing locally
• Aptitude for administrative tasks and functions that represent 25% of this rol