Mai Promotions Manager

at  MediaWorks Holdings

This is a rare opportunity to join one of Mediaworks’ fastest growing brands, Mai. With a unique blend of culture and content, you will be responsible for managing the creation, development and execution of award-winning promotions, events and campaigns that attract and retain Mai audiences across all of their platforms.
If you’re experienced in delivering impactful brand promotions, great at idea generation, and understand how to navigate client and content collaborations, then this could be your new home.

WHAT ABOUT US:

MediaWorks’ award winning business includes some of the country’s best-loved nationwide radio brands such as More FM, Magic, The Sound, The Edge, The Breeze, The Rock, Mai, Humm FM, Channel X, George FM and our digital streaming app rova. We are New Zealand’s largest independent broadcaster, reaching 96% of Kiwis through our extensive portfolio of premium brands across radio, digital and live platforms. Our outdoor division includes premium digital and static billboards and key transit media.

Here are a few things you need to know about us:

• At MediaWorks, we recognise that to be the most innovative company, we must also be the most diverse. We are committed to creating an environment where all employees are included, are treated with dignity and respect and are in a position to contribute to our future success.
• Due to the fast paced nature of MediaWorks, our vacancy close dates may be subject to change, so don’t muck around and make sure you apply as soon as possible.

Create, develop and execute promotions, integrated campaigns and events that engage with current and potential listeners across a full spectrum of touchpoints.

• Working with Content Director, Marketing, Digital Content Producers and Integration team to grow Mai audience engagement and maximise revenue opportunities.
• Delivering best in class creative promotions, events and integrated content solutions.
• Develop and implement a comprehensive 12-month promotional plan.
• Explore, develop and execute content and campaigns across all platforms for Mai.
• Initiate brainstorms and strategic planning sessions to ensure objectives are met.
• Ensure all promotions run on-air at a high standard with all promotional material and information being correct.
• Partner with teams throughout MediaWorks to plan and coordinate promotions for our clients which align to the Mai brand.
• Set promotions targets and comprehensively manage budgets for every promotion ensuring that they are operating within the agreed levels.
• Analyse post promotional reporting to learn and improve on execution, engagement and performance.

What you’ll bring:

You will need to be a smart collaborator with a can-do attitude and a great eye for accuracy and detail to create promotions that generate results! Always demonstrating a willingness to listen, learn and adapt to the audience’s needs.

• Outstanding written and verbal communication is essential.
• Passion for creating content, establishing and nurturing relationships and an understanding of radio, social media and the Mai brand.
• Great people connector who loves a creative challenge and can juggle work effectively to keep multiple key stakeholders happy.
• Take pride in delivering quality and innovative work to achieve brand objectives.
• Thrive working under pressure with fast turnaround deadlines and committed to exceeding audience and client expectations.
• Ability to critique the audience characteristics, brand values, content pillars, operational considerations, competitive set and research data to ensure meets brand requirements.
• Experienced coach and supportive mentor that can motivate the team to achieve their best, ensuring it’s never boring!