Manager, Account Based Marketing

at  Tipalti

The Manager, ABM is a hybrid role that can be based out of Tipalti’s Vancouver or Toronto office

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field
• 6+ years experience in B2B marketing, with at least 3 years focused on ABM
• 2+ years experience managing a team
• Proficiency in Marketo, 6Sense, Postal, Outreach and SFDC
• Proven track record of developing and executing successful ABM campaigns in a fast-paced, high-growth environment
• Strong understanding of ABM methodologies, tools, and best practices
• Experience in fintech or technology sectors preferred
• Excellent project management skills with the ability to handle multiple projects simultaneously
• Strong analytical skills and experience with data-driven decision-making
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams

INTERESTED IN LEARNING MORE ABOUT US?

Tipalti is the only company handling both global partner payments and accounts payable workflows for high-velocity companies across the entire financial operations cycle: onboarding and managing global suppliers, instituting procurement controls, streamlining invoice processing and approvals, executing payments around the world, and reconciling payables data across a multi-subsidiary finance organization. Tipalti enables companies to scale quickly by making payables strategic with operational, compliance, and financial controls. Through Tipalti, our clients can efficiently and securely pay thousands of partners and suppliers in 196 countries within minutes.
Tipalti is fueled by a commitment to our customers and a desire to build lasting connections. Our client portfolio includes high-velocity businesses such as Amazon Twitch, GoDaddy, Roku, WordPress.com, and ZipRecruiter. We work hard for our 98% customer retention rate which is built on trust, reliability and innovation. Tipalti means we handled it” - a mission to which we are constantly committed.

KEY RESPONSIBILITIES

• Team Management:
• Manage a team of 2 overseeing ABM always-on and seasonal campaigns, LinkedIn paid campaigns and content syndication programs to drive and nurture leads within our ICP.
• Strategy Development:
• Design and implement ABM strategies that align with overall company goals and sales objectives.
• Provide monthly and quarterly reporting on ABM performance
• Campaign Management:
• Oversee the development, deployment and adoption of multi-touch, multi-channel ABM campaigns
• Account Targeting and Segmentation:
• Leverage 6Sense to identify high-potential accounts and build segments accordingly.
• Develop detailed profiles for target accounts to understand their needs, pain points, and buying processes.
• Collaboration:
• Work closely with Sales teams to ensure alignment and integration
• Partner with product marketing teams to understand the value proposition and create compelling messaging for target accounts.
• Measurement and Optimization:
• Monitor and analyze performance using KPIs such as engagement, pipeline contribution, and ROI.
• Conduct A/B testing and other optimization techniques to continuously improve campaign performance.
• Technology and Tools:
• Leverage 6Sense, Postal, Outreach, SFDC to manage campaigns and analyze results
• Stay up-to-date with the latest ABM technologies and best practices to enhance campaign effectiveness.
• Budget Management:
• Manage ABM budget, ensuring efficient allocation of resources to maximize ROI.
• Monitor monthly and quarterly spend against budget and adjust plans as necessary.

UNIQUE ASPECTS OF THIS ROLE:

• Travel:
• Minimal overnight travel anticipated (up to 5%)
• Schedule:
• Normal workweek business hours within geographic location and time zone
• May require flexibility to coordinate schedules across time zones with internal teams and external customers and contacts
• Physical aspects:
• Position is located onsite/in-office three days per week
• Prolonged sitting and/or standing at workstation
• Prolonged computer and/or telephone usage
• Ability to hear, understand, and distinguish speech and other sounds
• Visual acuity at close ranges