ABOUT US:

AWAL is a unique alternative to the traditional record label. We partner with independent artists to tell stories that shape culture, offering artists & labels a range of services without having to give up ownership or control.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
AWAL’s roster ranges from emerging talents to genre-defining stars with streams in the billions including Laufey, Little Simz, Tom Misch, deadmau5, Spacey Jane, The Wombats, grentperez, Angie McMahon, Genesis Owusu, Jungle and more.
In this unique and highly specialist role, you will join a passionate group of like-minded and collaborative music fanatics. Join us in shaping the future of music.

This role will report to the Senior Director, Marketing in Australia. The ideal candidate is results-driven and ambitious, with a passion for music and artists. They will have the demonstrated ability and experience to build trusted, creative relationships with artists and partners, championing the AWAL brand in Australia.

Artist Development (local artists)

• Help artists develop their positioning, content pillars, tone of voice and their connection to fanbases online through social channels, short-form video platforms, eCRM & community platforms.
• Manage and support AWAL Australia local artists and managers with the on-boarding process onto the AWAL platform.
• Oversee the delivery and the rollout of all assets for designated artist campaigns.
• Support AWAL Australia clients daily with all operational queries, set-up and requests for their releases using analytics and third-party tools.
• Analyse performance of releases using the various best-in-class industry tools AWAL has for them to run their business.
• Collaborate with other AWAL teams such as GCP, Operations, Finance, Legal and Admin to ensure that our artists’ business needs are met.
• Represent AWAL in meetings, at shows, and on calls with artist management.

Digital Accounts

• Responsible for creating, maintaining, and developing relationships with local label reps and editors at DSPs, and delivering the best possible visibility on DPSs for our global and local roster.
• Ensure release pitches are delivered in time and according to best practices and liaise with the AWAL DSP team to flag key releases to the global team with key info and assets.
• Compile weekly and release day streaming and playlist reports for clients and internal teams and create and send out weekly newsletters and updates on key campaigns to the Australian DSPs.
• Liaise with other AWAL teams such as Operations, GCP and Admin department to ensure that our artists’ business needs are met.