Manager, Brand & Communications, Marketing

at  DECODE HR PTE LTD

Our client is an MNC conglomerate that specialises in providing bespoke insurance planning and wealth management solutions to high net worth clients worldwide.

Job Summary:

• Manage 360-degree marketing , covering strategic events & sponsorships, CSR initiatives, branding & communications, website/online visibility, printed/digital collaterals, and brochure-ware development
• Work closely with appointed PR agency, media, and publications regarding any public relations matters over tactical campaigns, including press releases, media backgrounders, infographics, contributed articles, etc.
• Develop and maintain a marketing and relationship management strategy, oversee the development and implementation of partnership engagement opportunities with insurance companies and client seminars/events, foster relationships with insurance companies and banks, and implement tactical marketing programs to maximise the effectiveness of Consultant’s penetration to enhance existing relationships and build new relationships to support business initiatives which include ongoing anniversary programs, loyalty programs, banker relationship programs, and team building
• Manage marketing budget to ensure expenditures on marketing activities are within budgets allocated and deployed effectively to achieve desired business goals
• Handle strategic initiatives, including the development, implementation and/or adaptation of projects for Singapore and Hong Kong, as part of the global marketing of projects/campaigns
• Develop and evolve key relationships across all external channels, strategic partnerships, and co-marketing opportunities within KPIs
• Formulate a wide range of company brochures, stationaries, marketing collaterals, sales kits, corporate gifts, corporate videos, etc. to maintain a healthy library of marketing material

o Handle client onboarding, service experience, and engagement of existing policyholders with upsell programs

• Corporate Communication

ABOUT THE ROLE

Reporting directly to the Chief Marketing Officer (CMO), Hong Kong, the Manager will work closely with the Chief Executive Officer, Singapore and all sales consultants to manage and execute a holistic communications and marketing portfolio for global stakeholders (with a focus on Singapore).

Job Summary:

• Manage 360-degree marketing , covering strategic events & sponsorships, CSR initiatives, branding & communications, website/online visibility, printed/digital collaterals, and brochure-ware development
• Work closely with appointed PR agency, media, and publications regarding any public relations matters over tactical campaigns, including press releases, media backgrounders, infographics, contributed articles, etc.
• Develop and maintain a marketing and relationship management strategy, oversee the development and implementation of partnership engagement opportunities with insurance companies and client seminars/events, foster relationships with insurance companies and banks, and implement tactical marketing programs to maximise the effectiveness of Consultant’s penetration to enhance existing relationships and build new relationships to support business initiatives which include ongoing anniversary programs, loyalty programs, banker relationship programs, and team building
• Manage marketing budget to ensure expenditures on marketing activities are within budgets allocated and deployed effectively to achieve desired business goals
• Handle strategic initiatives, including the development, implementation and/or adaptation of projects for Singapore and Hong Kong, as part of the global marketing of projects/campaigns
• Develop and evolve key relationships across all external channels, strategic partnerships, and co-marketing opportunities within KPIs
• Formulate a wide range of company brochures, stationaries, marketing collaterals, sales kits, corporate gifts, corporate videos, etc. to maintain a healthy library of marketing materials

KEY RESPONSIBILITIES:

• Brand Management

o Create and develop plans to promote the brand through events, forms, brochure-ware, collaterals, corporate gifts, online, print advertising, and brand integrity

• Marketing Budgets and Processes

o Manage the marketing budgets to ensure expense KPIs are measured through client event ROI

• Events and Sponsorship

o Plan strategic & tactical events that achieve objectives within full year budgets

• Client Program Management

o Handle client onboarding, service experience, and engagement of existing policyholders with upsell programs

• Corporate Communications

o Develop intellectual capital across business units for use in publications, client investment seminars and business pillars, and internal communications platform under appropriate regulatory rules

o Execute and deliver original content for relevant, timely and interesting messaging for digital target audience

• Personal Development

o Learn the Company’s world, be curious, and network beyond the community
o Attain a strong understanding of the global value proposition and all referral partners
o Develop strong knowledge and understanding of insurance solutions provided to clients of referral partner

o Be aware of competitor offerings

• Administrative Tasks

o Track, monitor, control, and document all marketing, branding and communications activities on referral parties
o Prepare a written strategic plan for all Tier 1 referral parties and update it as market conditions change
o Ensure the effective use of systems, working practices and methods through adherence to the Group’s and various procedures
o Ensure all marketing and communications processes comply with the Group’s and local, procedures and external regulations

o Support other objectives/tasks as may be required from time to time by senior management

• Others

o Handle day-to-day management of marketing work streams and corporate communications
o Support Sales Team with a cohesive and efficient marketing strategy
o Develop key initiatives, events, and marketing actions
o Work with all teams to bring innovation and become a global player in this business
o Strictly adhere to all processes with high level of integrity and compliance

Key Communications and Relationships:

• Internal

o CMO, Hong Kong – frequent
o Chief Executive Officer, Group – frequent
o Sales Consultants – frequent

o Group Legal / Compliance / Finance / Product Leads / Relationship Office – ad-hoc

• External

o Insurance Carriers – ad-hoc
o Regulators – ad-hoc
o Referral Partners – frequent