Manager, Brand Research

at  WESTPAC BANKING CORPORATION

JOB DESCRIPTION

• Permanent / Full time
• Barangaroo, Sydney location
• Hybrid working opportunity

• Support the operations of the Group’s Brand & Ad Tracking program including day-to-day agency management and co-ordination across both brand tracking and pre-testing suppliers.
• Support the evolution of the Brand & Ad Tracking program as required including responsibility for vendor assessment and selection.
• Participate in (lead or support) all ad hoc market research conducted in VoC, I&R that has a brand focus.
• Conduct ad hoc analysis on brand and ad tracking data to support business decisions that relate to brand and advertising issues.
• Participate in (lead or support) other functions that sit within VoC, I&R as agreed depending on capabilities and team needs.
• Develop strong working relationships with key Brand & Advertising stakeholders, including Brands, Marketing & Media, Sponsorship and Go To Market teams.