Manager, Business Analytics & Measurement

at  Wavemaker

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

REQUIREMENTS

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field with 3 – 5 years of work experience in measurement and analytics strategy applicable to marketing and/or media
• Experience with International Media and/or Global markets desired.
• Entertainment category experience preferred.
• Experience working with measurement partners for brand lift, conversion lift, MMM and MTA (e.g., Millward Brown, Nielsen, Lucid, Dynata, Neustar … and others),
• Experience with Google Campaign Manager, Double Verify, DMPs, DSPs, Google Analytics (clean rooms a plus).
• Knowledge of Digital Media, Marketing/Advertising industries highly preferred - Agency experience is a plus.
• Comprehensive understanding of media metrics (e.g., impression, CTR, CPM GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value etc.)
• Desired familiarity and/or interest in statistical/data mining concepts and methods (e.g., OLS, Logit, time Series, etc.).
• Ability and comfort with presenting work by phone or within small groups.
• Strong speaking and written professional communication skills.
• Strong analytical, critical thinking, and problem-solving skills.
• Proficiency in Microsoft Office software such as Word, PowerPoint, and Excel (ability to work with macros, advanced formulas, pivot tables).
• The ability to thrive in a fast-paced and deadline-driven environment, strategic thinker & doer, curious and excited to learn, high sense of accountability and ownership and collaborative with a partnership mindset.

ROLE SUMMARY & IMPACT

We are looking for a Business Analytics and Measurement Manager who will deliver campaigns analysis to understand efficiency and effectiveness of media performance as well as suggest optimizations and capture learnings to create improvements moving forward. You will consult on, and in some cases lead the development of a measurement framework, working with a variety of measurement partners as necessary to tie performance back to KPIs, measuring the impact of media investments.

KEY RESPONSIBILITIES

• Extract and organize data from a multitude of sources to feed business-improving insights (media campaign performance, social listening, competitive analysis …) and optimize business outcomes
• Build thoughtful presentations/reports to deliver the right performance narrative to clients
• Partner with internal teams across all functions to learn the most efficient and effective way to extract value from data and develop a story telling approach grounded in client business reality and brand objectives
• Provide optimization recommendations to clients to support the most efficient and effective channels, partners, and tactics
• Identify gaps/requirements for campaign and tactic measurement