Manager, Comms Insights & Analytics

at  Agency for Integrated Care Pte Ltd

JOB DESCRIPTION

As the lead for the Comms Insights & Analytics team within AIC’s Integrated Comms & Marketing Department (ICMD), you will

• Manage the development and execution of surveys to track public awareness of the AIC brand and Community Care sector as well as the effectiveness of AIC-led comms campaigns
• Oversee the team’s social media listening function for topics related to AIC and/or the Community Care sector, including sentiment analysis
• Analyse data and findings from various touchpoints to produce recommendations and reports to improve comms materials and engagement as well as track brand awareness and campaign performance.
• Build the team’s market research capabilities to improve comms and publicity efforts
• Execute ad-hoc comms research projects, e.g. focus group discussions, student projects, etc.

JOB REQUIREMENTS

• Bachelor’s degree in related discipline, with preference for relevant marketing qualification.
• At least 8 years’ work experience with 2 years in managerial experience managing a small team, preferably in a public sector setting
• Background in market research (both quantitative and qualitative research) will be preferred
• Experience using with social media listening tools, e.g. Truescope, Meltwater
• Proficient in Microsoft Excel, especially in using it for data analysis. Experience with data visualisation tools, e.g. Tableau, will be a plus.
• Possess strong analytical, critical thinking and problem solving skills with a good eye for detail and strong follow-up skills
• Possess strong organizations skills and effective project management skills in managing multiple projects concurrently
• Strong ability to handle ambiguity and high work pressure in a fast pace work environment
• Able to demonstrate strong interpersonal skills in handling diverse situations and manage individual differences

Please refer the Job description for details