MANAGER, CONSUMER STRATEGY (HYBRID)

at  Green Shield

WHO WE ARE

When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.
We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place.
We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.
Our mission is to create better health for all Canadians, and we know that starts with our employees.

We’re looking for a strategic leader to play a pivotal role in driving the overall strategy and execution of a consumer strategy for GreenShield by defining and implementing innovative strategies aimed at creating new products and services, enhancing loyalty and consumer impact, and driving the overall business forward.
You will act as the central point, coordinating with various teams to oversee the entire development process, from the initial concept to the build and launch of new consumer-focused products, services, partnerships and overall experiences. You will work with the product, technology, regulatory, marketing, and other cross-functional teams on research, concept definition, user experience, product requirements & build, and strategic partnerships.
The ideal candidate has shown success in building consumer products and services, possesses a deep understanding of developing and validating digital health products, has hands-on experience with loyalty mechanics and customer engagement strategies, and demonstrates a deep passion for driving change in healthcare.

Key Responsibilities:

• Develop and lead strategic initiatives to accelerate our customer transformation, drive business growth, and deepen our engagement with consumers.
• Spearhead consumer research initiatives to discern emerging trends, untapped needs, and opportunities to better cater to various consumer segments.
• Identify pivotal growth strategies, understand their evolution over time, and oversee their implementation.
• Foster strong collaboration across departments, including product, marketing, legal & regulatory, data and technology, to ensure alignment and successful execution of strategic goals.
• Scout, establish and manage a broad range of external partnerships.
• Implement a robust performance measurement framework to track the progress of strategic initiatives.
• Regularly report on key performance indicators and strategy updates to senior leadership and other stakeholders.