Manager Content & Social Media

at  Canon

• Work for the world’s leading camera & imaging organisation
• Highly collaborative, creative and supportive team
• Flexible work from home options

ABOUT US

Canon is the world’s leading imaging organisation. As a Fortune 500 Company, we actively inspire people with imaginative ideas that enable you to connect, communicate and achieve more than you thought possible. When you join Canon Australia, you’ll find a rewarding culture that values you. You’re empowered to focus on your career progression and turn your goals into reality. You’ll be an integral part of the group’s success.

ABOUT YOU

We are looking for someone who has the passion and energy to drive the development of our social media channels and build community engagement across channels including website and email. Key skills & experience include:

• Tertiary education in Marketing, Communications, Media. Minimum 5-6 years social media, marketing communications, ideally both on digital agency and corporate side
• Deep understanding of common social media platforms
• Strong content writing, curating and editing skills
• Experienced in managing a content publishing platform
• Deep understanding of Google Analytics, Data studio, Meta Business platform
• Experience developing reporting / analysis of social performance, channel performance and audience sentiment; understands how to translate performance into actionable insights

In return you will get the chance to work for a multinational company, with a real opportunity to take your skills to the next level.
If this sounds like you, apply today!
We believe in the power of an inclusive and diverse workforce. We trust you will bring your authentic self to work and we will focus on making sure that together, we make a strong contribution to the broader community in which we operate. Where possible, flexible working arrangements are the norm, as we know a better work-life balance can improve your motivation, performance, and productivity.

ABOUT THE ROLE

Are you a data-driven storyteller with a passion for unlocking social media insights? We’re looking for someone to lead our Social Media team, harnessing the power of data to elevate our brand and foster a creative community. If you thrive on turning insights into social strategies, then this role is for you!
As a member of the Sales and Support Group (SSG) Marketing Communications team, this role is responsible for development and delivery of cross-channel digital marketing strategies focused on driving consumer engagement & meeting business objectives. The role reports to Manager – Marketing Communications & has 1 direct reportee. It is a Macquarie Park based role with the flexibility of working from home.

MAIN DUTIES

• Leading the ANZ social media strategy in line with business goals
• Overseeing and track the performance of all social media accounts against KPIs and industry benchmarks
• Contribute to the development of the ANZ content strategy for social media (organic and paid), and owned channels (website and email) through insights
• Leading the strategy and delivery of Canon’s advocacy program (Canon Champions)
• Leading and mentoring the ANZ Community Manager