Manager - Corporate Communication

at  D360 Bank

JOB DESCRIPTION

A Social Media Manager is responsible for all aspects of a company’s social media administrations. He/she will be responsible for creating original text, video content, managing posts and responding to followers. He/she will primarily revolve around translating business goals from the management into actionable strategies to be carried out by the social team. He/she will be responsible of planning, implementing, and maintaining a social media presence that ensures a high level of web traffic and customer engagement.

PREFERRED QUALIFICATIONS

• Have a tertiary-level qualification from an internationally recognized institution

YEARS & NATURE OF EXPERIENCE

• Would have 5 to 7 years of equivalent experience where required competencies and experience have been demonstrated in content planning experience
• A specialist individual contributor or a team lead who has managed and delivered projects
• Has team or technical supervision skills
• Demonstrated expertise and experience with complex technical activities
• Has worked with more senior staff and dealt with complex issues, larger clients, accounts, projects, or internal relationships
• Possess and demonstrate an excellent understanding of social and media fundamentals
• Demonstrate strong proficiency with systems/tools like Sprout social, Social Bakers, Meltwater, Etc
• Proficient with Social Paid Marketing like Facebook Ads Manager, Twitter Ads, Linkedin ads, etc.

• Supporting the marketing communication head to develop social strategy by compiling and analysing market research, competitive data, and social platform information, and laddering up the social program to the overarching communication goals
• Analyzing social monitoring program outputs and determining necessary refinements, while identifying the real-world application of the monitoring data
• Remaining abreast of critical industry and platform changes and new analytical tools for social reporting
• Responsible for strategizing, planning, executing, and reporting of social media campaigns
• Working with internal teams to build and manage the social media deliverables
• Always on content calendar formulation and Campaign ideations/executions and launch
• Create stories/content and coordinate with other departments including media, marketing & communications for news/articles to post.
• Scouring the internet and the news headlines for articles, stories, and tips that are industry-related and which can be posted to social media accounts.
• Crafting recommendations regarding how the social platforms work together in the context of the broader communication strategy
• Content generation with Photographers, agencies, and leading the content team
• Leading and finalizing Daily/Weekly/Monthly reporting
• Use social networking analysis tools to measure the effectiveness of different channels. (example: Twitter Counter, Google Analytics, Facebook-Insight and other tools to measure traffic activity)
• Enforce, incorporate, and comply with all necessary controls and related information security (EIS) policies, procedures, practices, training, reporting, personal due diligence and vigilance, within departmental/unit activities and operations