Manager, Creative Brand Marketing

at  Hanesbrands Inc

PREFERRED EDUCATION/ EXPERIENCE

Master’s degree in Creative Direction, Marketing, or a related field.
7+ years of experience in creative management, particularly in fashion or lifestyle brands.
Preferred Certifications
Certification in Creative Direction, Graphic Design, or UX/UI Design.

SPECIFIC SKILLS OR EXPERIENCE REQUIRED

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools.
• Strong portfolio showcasing creative leadership and brand-building projects.
• Ability to balance creative vision with business objectives and timelines.
• Excellent leadership skills to inspire and manage a creative team.
• Strong verbal and written communication skills, with the ability to present ideas clearly.
• Knowledge of consumer behavior and trends in the fashion or apparel industry.

• Lead creative strategy and execution: Manage the development of creative concepts for marketing campaigns, ensuring they align with brand strategy and goals.
• Oversee creative team: Guide and manage a team of designers, copywriters, and production staff to deliver high-quality, on-brand creative work.
• Ensure brand consistency: Maintain a strong, cohesive brand identity across all visual and verbal communications, including advertising, digital, and in-store materials.
• Collaborate with cross-functional teams: Partner with marketing, product development, and digital teams to ensure creative work aligns with broader business and marketing strategies.
• Develop creative assets: Oversee the creation of assets for various channels, including digital, social media, print, and in-store marketing.
• Monitor and improve creative processes: Continuously evaluate and refine creative workflows to optimize team efficiency and project quality.
• Incorporate consumer insights: Utilize market research and consumer feedback to inform creative direction and ensure the brand resonates with the target audience.
• Present creative concepts: Lead the presentation of creative ideas to internal stakeholders, articulating the vision and rationale behind each concept.
• Manage external partners: Collaborate with external creative agencies, freelancers, and vendors to ensure quality and consistency in outsourced creative work.
  Minimum Education/ Experience
  Bachelor’s degree in Graphic Design, Marketing, Fine Arts, or a related field.
  5+ years of experience in creative roles, with at least 2 years in a leadership position.