Manager - Credit Experience & Brand Marketing

at  DICKs Sporting Goods

Coraopolis, PA 15108, USA -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate15 Feb, 2025Not Specified18 Nov, 2024N/ATesting,Business Requirements,CreditNoNo
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Description:

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

QUALIFICATIONS:

  • Bachelor’s Degree
  • 5-7 Years experience including 5+ years of marketing, loyalty or credit portfolio management experience, extensive cross functional retail knowledge

    LI-LA1

Influence Credit Tech Roadmap - Serve as primary point of contact with tech teams supporting credit, sharing business requirements, influencing tech roadmaps for the business, and ensuring effective project prioritization

  • Provide input to roadmap creation, sharing clear requirements and business objectives
  • Assist with testing of new technology implementations, ensuring that all systems function correctly before launch and that athlete feedback is incorporate

Responsibilities:

Develop an Integrated Marketing Strategy - Design and implement an annual integrated marketing strategy to promote our co-branded credit card, ensuring alignment with loyalty messaging and key brand moments.

  • Develop strategy for credit cardholder engagement opportunities in stores
  • Develop instructions and collateral for ongoing store credit events, including Grand Openings
  • Collaborate with marketing planners to seamlessly integrate credit into BAU campaigns
  • Develop seasonal credit-specific offers, ensuring cohesive messaging with broader Loyalty/Brand
  • Manage the creation of credit-specific video creative, as needed.

Foster Effective Collaboration and Build Engagement - Facilitate strong collaboration between internal teams and external partners to ensure inspiring and consistent messaging across owned assets.

  • Collaborate with brand and marketing planning teams on calendar development and creative ideation
  • Partner closely with instore signage team to design impactful signage
  • Provide input and feedback to other teams integrating credit messaging in any externally facing material

Influence Credit Tech Roadmap - Serve as primary point of contact with tech teams supporting credit, sharing business requirements, influencing tech roadmaps for the business, and ensuring effective project prioritization

  • Provide input to roadmap creation, sharing clear requirements and business objectives
  • Assist with testing of new technology implementations, ensuring that all systems function correctly before launch and that athlete feedback is incorporated


REQUIREMENT SUMMARY

Min:N/AMax:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Proficient

1

Coraopolis, PA 15108, USA