Manager, CRM/Email

at  Assembly

We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world’s most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.
ICYMI: Assembly was named Campaign US 2024 Media Agency of the Year, and our North America CEO, Valerie Davis, was recognized as Adweek’s Media All-Stars Executive of the Year. Our innovative work has also earned prestigious accolades, including The Webby Awards, Effies, and Cannes Lions.
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Assembly is looking for a Manager, CRM. The Manager, CRM is a strategic marketer who develops and optimizes CRM strategies and manages the end-to-end email production processes, campaign optimization, and reporting for the agency’s growing CRM practice. You’ll support performance, engagement, and retention efforts, and have a direct impact on our clients’ growth and revenue goals. The role requires a combination of creativity and strategic thinking, as well as strong analytical, technical, and organizational skills – ideal for someone who understands “big picture” problems and can help stakeholders think through the art of the possible, guiding partners to the right solution. This is a key role for a Strategic Marketer to develop and optimize CRM strategies that drive business results and revenue, with a focus on our consumer Email, App and SMS digital marketing channels.
Heads up! We’re excited to fill this role in January 2025. Interested candidates should confirm their availability, as we aim for a smooth onboarding process at the start of the new year.

REQUIREMENTS:

• 3+ years’ experience in a direct-to-consumer CRM role required (in-house or agency-side), with hands-on email marketing experience
• Experience working with various ESPs and CRM/Marketing programs to help design and build batch & blast and automated/triggered marketing campaigns and journeys
• Expert user of CRM platforms such as Salesforce/ExactTarget, Adobe Campaign to build automated customer journeys and bulk campaigns
• Familiarity with Movable Ink, Coherent Path or other personalization martech a plus
• Proficient in A/B testing, optimization methodologies, analyzing data and creating insights that inform business strategy
• Working knowledge of HTML, CSS, AMPScript and/or basic SQL
• Familiarity BI data visualization tools (Tableau, etc.), Google Analytics a plus
• Knowledge of email industry best practices for data hygiene, targeting and segmentation, and testing principles
• Excellent project management, direct marketing, and analytical skills
• Excellent written communication and presentation skills
• Bachelor’s Degree required - emphasis in Marketing, Analytics, or related field

• Manage the CRM functions for a portfolio of leading brands, developing strategies to engage with customers in email and mobile marketing
• Manage the end-to-end email production process for many of our client email deployments within ESP platforms
• Develop documentation and road maps to accelerate and advance CRM: for processes and methodologies, KPIs, test plans and email campaigns
• Provide guidance on best practices, marketing automation and campaign planning
• Develop and oversee email personalization and segmentation strategies
• Create and execute data-driven, segmented, dynamic campaigns delivered to the right people at the right time
• Plan and maintain the email promotional calendar with stakeholders, ensuring timely delivery of flawless campaigns
• Work closely with our nearshore and offshore email services and production resources to coordinate the on-time delivery of campaigns
• Manage email-reporting dashboards, monitor trends, share actionable insights, and make recommendations based on results
• Monitor daily program automations and data processes, troubleshooting when necessary
• Collaborate with internal teams, running QA to test email assets across environments
• Manage the setup and monitoring of ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new programs
• Prepare variations for A/B testing and execute test plans
• Format and import prospects lists; query and build segment audiences in the database/platform
• Test templates for deliverability and visual quality across a variety of email clients
• Stay current on email marketing best practices and share learnings and insights regularly with the broader marketing team
• Analyze marketing efforts from both a qualitative & quantitative perspective
• Monitor and share learnings to help ensure we are achieving our planned goals