Manager, Digital Acquisition

at  American Express

QUALIFICATIONS

• Independent, self-motivated, organized and detail-oriented individual
• Strategic and creative problem solver with ability to develop innovative and actionable strategies to challenge the status quo
• Excellent collaborator with ability to effectively manage stakeholders in a matrix organization and is comfortable with centralized work processes
• Strong project management experience, able to multi-task and demonstrate flexibility in a dynamic environment
• Candidates with prior relevant experience in B2C acquisition and understanding of the credit/charge card business will have an advantage

QUALIFICATIONS

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Job ID 24014837

HOW WILL YOU MAKE AN IMPACT IN THIS ROLE?

The incumbent will be an integral member of the Card Acquisitions team, an organization that is dedicated to grow the American Express Card Member portfolio via digital and direct channels in Singapore.

KEY RESPONSIBILITIES

• Manage end-to-end development and execution of acquisition campaigns such as Member-Get-Member and Internal Acquisition across the various touchpoints
• Work with external marketing agencies and internal business stakeholders to develop best-in-class acquisition campaigns, ensuring compliance to local and company regulations
• Conceptualise and drive strategies to develop new partnerships and/or events to grow the Card Member portfolio
• Manage and optimize the allocation of marketing investments to drive Card Member acquisitions in the most cost-effective way possible
• Leverage data and insights to analyze the efficacy of acquisition campaigns to refine existing strategies to drive campaign performance on an ongoing basis
• Oversee the rollout of central-led acquisition campaigns and/or digital capabilities