Manager Digital Analytics Commerce - BU Outdoor (m/f/d)

at  Adidas

General Purpose
As a Manager Digital Commerce at adidas you are responsible for the planning, execution & analysis of seasonal digital commerce initiatives for BU Outdoor. Your task is to manage the successful creation, execution & analysis of digital plans to win in both,.com and wholesale. . You will partner with major stakeholders in the BU, markets and external Stakeholders, as well as Digital and Account Managers to deliver/ implement & review digital plans across all digital consumer touch points. Primary focus will be Data Driven Analytics in order to improve decision making & setting a digital foundation for commercial success in line with BU objectives and the SBP.
Key Responsibilities

Scope: Responsible for optimizing and connecting all digital touchpoints to create a seamless & consistent consumer journey.

• Improve Consumer Journey on adidas.com
• Analyse consumer journeys on adidas.com in order to drive improvement projects related to conversion rate, bounce rate or engagement improvements.
• Connect with all relevant stakeholders (Digital Marketing, Analytics, Merchandising, Markets, , Consumer Insights) in order to drive and scope relevant tools & actions to win important commercial opportunities (e.g. search, traffic, segmentation, content, product packages).
• Drive seasonal product tagging & filter proposal for adidas.com with the goal of presenting Outdoor products in the best consumer facing way
• Own adidas.com data changes (wrong information/data on website) in order to improve sell-out of adidas Outdoor products
• & product insights to key account teams (Zalando, Otto, AboutYou, Bergzeit, Bergfreunde…)
• adidas.com business planning and reporting
• Own regular channel reporting including IBP tracking, seasonal reporting, business reviews and campaign reporting.
• Own adidas.com product, consumer and ratings & review reporting and lead initiatives to improve consumer sentiment.
• Collaborate with Digital Analytics, Consumer Insights, Merchandising and markets to create holistic business performance report on monthly basis
• Support the Outdoor strategy planning with data led insights and recommendations.
• Proactively propose business opportunities & improvement fields powered by data.
• Win Digital Partner Commerce (DPC/Wholesale.com)
• Create account, product & consumer reports related to wholesale.com data (share of page 1, article rank, key business opportunities, stock outs & ratings and reviews)
• Contribute to sell-in success of important digital key accounts by providing digital consumer

Key Relationships:

• Digital Analytics Team
• Consumer Insights Teams
• Digital Activation Teams
• Channel Teams

• Improve Consumer Journey on adidas.com
• Analyse consumer journeys on adidas.com in order to drive improvement projects related to conversion rate, bounce rate or engagement improvements.
• Connect with all relevant stakeholders (Digital Marketing, Analytics, Merchandising, Markets, , Consumer Insights) in order to drive and scope relevant tools & actions to win important commercial opportunities (e.g. search, traffic, segmentation, content, product packages).
• Drive seasonal product tagging & filter proposal for adidas.com with the goal of presenting Outdoor products in the best consumer facing way
• Own adidas.com data changes (wrong information/data on website) in order to improve sell-out of adidas Outdoor products
• & product insights to key account teams (Zalando, Otto, AboutYou, Bergzeit, Bergfreunde…)
• adidas.com business planning and reporting
• Own regular channel reporting including IBP tracking, seasonal reporting, business reviews and campaign reporting.
• Own adidas.com product, consumer and ratings & review reporting and lead initiatives to improve consumer sentiment.
• Collaborate with Digital Analytics, Consumer Insights, Merchandising and markets to create holistic business performance report on monthly basis
• Support the Outdoor strategy planning with data led insights and recommendations.
• Proactively propose business opportunities & improvement fields powered by data.
• Win Digital Partner Commerce (DPC/Wholesale.com)
• Create account, product & consumer reports related to wholesale.com data (share of page 1, article rank, key business opportunities, stock outs & ratings and reviews)
• Contribute to sell-in success of important digital key accounts by providing digital consume