Manager, Digital and Content Marketing - US Based Remote

at  Anywhere Real Estate

WHO WE ARE

Cartus is leaning into its essence, Where Mobility Meets Agility®. As an industry leader, we deliver the full spectrum of global talent mobility and corporate relocation solutions to organizations of all sizes across the world. These include more than a third of Fortune 100 companies as well as hundreds of clients with small-to-midsize programs.
Cartus is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), which is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate—including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Corcoran®, ERA®, and Sotheby’s International Realty®—the Anywhere® portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures.

A FINAL NOTE TO CANDIDATES

Studies have shown that women, people of color, and non-binary individuals are less likely to apply for jobs unless they believe they meet every one of the qualifications in a job description. Cartus is an Equal Opportunity Employer committed to a diverse and representative team. Whatever your gender identity, race, religion, age, sexual orientation, marital status, disability, or other classification, we want to hear from you! If the job description and your ability to fulfil it resonates with you, we strongly encourage you to apply, even if you don’t believe you meet every qualification as described.
Finally, please note that while this position is a full-time, 100% US-based remote role, the ideal candidate will reside in the Eastern United States—though exceptions may be made for exceptional candidates in other US time zones willing to flex (not increase) their hours as needed

We are seeking a dynamic digital marketing maven and content creator with a B2B or enterprise product/service background to join our global branding and communications team. This role would report to our director of branding & communications. On any given day, the person we hire for this role might find themselves:

• Working closely with the Cartus branding & comms team (your direct peers) and cross-functional subject matter experts to develop short- and long-form multichannel content to support Cartus lead generation/nurturing activities and elevate our reputation for industry thought leadership, including but not limited to blog posts, podcasts, white papers, survey reports, video scripts/storyboards, product marketing materials, webinars, and social media campaigns
• Collaborating with the Cartus web team and third-party agency partners to:
• Help develop and manage buyer personas and journeys
• Develop and manage lead generation and nurture strategies and campaigns leveraging our marketing/email automation platform
• Continue optimizing cartus.com’s front-end UX/UI and back-end capabilities
• Manage short- and long-term SEO strategy
• Create landing pages to support paid and earned digital campaigns
• Update native and embedded cartus.com content and resources
• Partnering with our external agency of record to build and refine our paid media campaigns, deploying tactics for brand awareness, demand generation, lead conversion, and other top-of-funnel tactics
• Coordinating with external and internal partners and data sources to deliver validated analytics and reporting around digital lead generation/attribution, web traffic, and other evergreen and campaign-specific KPIs
• Researching and presenting on the latest trends and best practices in digital marketing
• As needed, writing and developing other thought leadership content in partnership with our external communications team

• Occasionally, proofreading/editing content for other branding and communications deliverablesRarely, traveling for industry or team events (1-2x/year)