Manager, Digital Experience Strategy

at  Loblaw Companies Limited

Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country’s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
The Manager, Digital Experience Strategy is a key member of the PC Optimum digital team. The role will be instrumental in redefining the digital loyalty experience with the goal of making it so seamless and enjoyable that every Canadian will want to experience it. The Manager will also lead the integration of PC Optimum within the various lines of businesses and retail banners by collaborating with a multi-stakeholder group to deliver integrated digital strategies that drive the key objectives and targets for the loyalty program. Reporting to the Director, Digital Experience Strategy, this role will contribute to the overall strategy, vision, and mission for the program.

DOES THIS SOUND LIKE YOU?

• You have 3+ years of experience in managing and designing online experiences.
• You can build relationships easily and have been part of large, cross-functional teams working to solve complex problems for millions of customers.
• You are persuasive, with strong analytical skills and an ability to derive insights from data and use those insights to make a case.
• You are organized and can self-direct, prioritize, pivot as required, and give clear direction to deliver impactful work on time.
• You have experience creating compelling presentations for a senior leadership audience.
• You have an entrepreneurial mindset and are willing to roll up your sleeves to get the job done.
• You thrive in ambiguous environments and work with a high degree of proactive “hands-on” critical thinking.
• You think strategically and understand how to convert strategy into day-to-day operations.
  Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
  If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
  We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

• Enable a digital experience for PC Optimum that ensures the right content is surfaced at the right time through the right channel.
• Collaborate with the Digital Experience Strategy leadership team to optimize the Editorial Strategy & Playbook for the app and website.
• Proactively identify ways to evolve the digital experience.
• Develop a comprehensive and impactful content strategy with cross-functional stakeholders to drive business results.
• Lead the integration between PC Optimum and all lines of businesses across the LCL organization.
• Lead the digital experience strategy, planning, and execution process for big bet campaigns including overseeing the content production, leading the testing process, and collaborating with cross-functional team members to ensure projects are delivered on time and with high quality.
• Identify opportunities to optimize the customer journey for events, promotions and campaigns across all channels, working collaboratively with the Loblaw Digital Product & Tech teams, the Enterprise Loyalty team, and stakeholders across the enterprise.
• Manage key stakeholders across different areas of Loblaw Digital and LCL for various programs and initiatives.
• Contribute to the product roadmap by triangulating customer insights, business needs and industry trends.