Manager, Digital Lifecycle Marketing

at  Sensor Tower

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EXPERIENCE YOU CAN BRING:

• Experience driving enterprise demand for a freemium SAAS business.
• Proven leader who has a track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics.
• Experienced team leader who knows how to build and inspire a high functioning team.
• Data-driven and technically fluent - You use data to improve decision making and have experience and comfort with a range of marketing tools to maximize impact.
• Customer-centric and driven by insights - You understand the customer journey, each influencer within the decision making process, and leverage customer insights to design your campaigns.
• Great at building cross functional relationships. You’ve worked closely with data, sales, content and operations partners.
• Familiar with systems like Marketo, Salesforce, Outreach, and ZoomInfo.
• Familiar with account-based marketing methodologies.
• Willing to work in a collaborative and results-oriented team environment.
• Capable of driving growth strategies but also can get in the weeds to execute or mentor.

ABOUT THIS ROLE:

This role is crucial to Sensor Tower’s growth and work with our digital marketing team for all enterprise growth initiatives. You work closely in a cross-functional role with both Sales and Marketing to strategize and execute programs designed for organic growth and paid acquisition. You’ll focus on building a high-performing team with the goal of driving leads, growing pipeline, and promoting customer engagement.

WHAT YOU WILL DO:

• Deeply understand the app ecosystem and design a demand generation strategy that is innovative and appropriate.
• Own lead and pipeline metrics. Develop reporting on key KPIs, assess pipeline health, and identify key challenges and priorities.
• Design and execute end-to-end programs that create demand and accelerate existing opportunities.
• Measure and report campaign performance, rigorously A/B test, and optimize our communications across channels.
• Partner closely with sales, marketing, operations, and data to develop a coordinated strategy for both inbound and outbound lead generation.
• Accountable for marketing contribution to sales pipeline and revenue.
• Collaborate with Sales and Marketing to ensure effective execution of ABM campaigns to targeted accounts.