EDUCATION

• Bachelor’s Degree Marketing, Digital, Communications or related field or equivalent experience. preferred

PROFESSIONAL EXPERIENCE

• 4+ Years professional experience, preferably in the retail sector
• Experience should encompass digital brand management, digital marketing and content strategy

KNOWLEDGE

• Knowledge of marketing principles, strategic planning, and digital marketing for websites
• Understanding of content strategy, product marketing, and content creation
• Experience using consumer research, audience segmentation and insights to inform customer-centric marketing strategies.
• Familiarity with website operations and product management
• A working knowledge of data analytics, as applied to marketing, to inform data-driven decisions and evaluation
• Understanding of ecommerce best practices, user experience principles, and project management and, though not a core aspect of the role, would facilitate coordination of cross-functional initiatives.
  

  LI-Remote

Pay Range:
100,000-104,000
Now don’t fall asleep out there… the sooner that we receive your application, the closer you are to the career of your dreams!

ESSENTIAL RESPONSIBILITIES

• Manage a unified brand vision for mattressfirm.com, sleep.com along with proprietary digital tools
• Implement strategies that increase traffic and engagement, enhance brand visibility, and drive online sales.
• Partner with cross functional teams to proactively identify omnichannel opportunities to drive content and experiences that prioritize key audience segments, brand differentiators, and RTBs to drive deeper engagement
• Work closely with digital merchandising teams to enhance product marketing with multimedia content, improving product visibility and customer interaction
• Develop roadmaps for evergreen content that drive long-term organic traffic
• Participate in creative development and content production, including video
• Manage brand creative on the websites and digital products, ensuring that the brand image is consistently represented across digital retail touchpoints.
• Identify opportunities for evaluating content and messaging effectiveness with Consumer Insights and/or Data & Analytics teams
• Quarterly and annual planning for site marketing initiatives and forward plans, ensuring alignment with overall business goals
• Work with internal core service leaders and project managers to ensure that our marketing strategy is executed (on time, within budget) and is successfully driving business goals.
• Complete all required training modules and certifications prior to the due date.
• Ensure all safety policies and procedures are followed to ensure a safe work environment for all.
• Communicate professionally with all internal and external contacts
• Follow all Company policies and execute Company standards on appearance and functionality as well as appropriate brand representation
• Communicate any concerns or issues to leadership to ensure proper efficiency of department and company operations
• Execute team member performance improvement plans, progressive discipline and terminations when appropriate per Company policy

NON-ESSENTIAL RESPONSIBILITIES

• Develop and leverage connections in the digital commerce vendor community to stay current with leading developments in industry
• Stay current with the latest digital commerce marketing trends and technologies to drive innovation and stay ahead of competitors
• Execute company initiatives and other activities requested by supervisor
• Update job knowledge by participating in educational opportunities
• Contribute ideas on ways to optimize or improve the team, the department, and the Company
• Enhance department and organization reputation by accepting ownership for accomplishing new and different requests; explore opportunities to add value to job accomplishments.