Manager, Digital Marketing

at  Sienna Senior Living

We are Sienna Senior Living, a publicly traded company (TSX:SIA) and one of Canada’s leading owners and operators of seniors’ residences. We offer care, support, services and housing in Retirement and Long Term Care to seniors/residents and their families. And we truly believe it is a privilege to serve Canada’s seniors, ensuring they live fulfilling lives with the utmost comfort, dignity and respect.
At Sienna, we empower our 12,000 team members to help our residents live the life they desire and deserve. We provide our team members the tools and support to deliver excellent clinical care and elevate the resident experience through choice, personalization, and community engagement.

What Sienna Offers: We are a purpose driven organization. We aspire to cultivate an environment and culture where team members feel valued, heard and empowered to do meaningful work. And we offer a number of programs and benefits that support team members’ financial, personal and professional needs:

• A competitive salary
• Health & Dental & Life Insurance plus RRSP Match
• Vacation Entitlement and Wellness Days
• Employee Family Assistance Program
• Stock Options (ESPP & SOAR)
• A welcoming culture that values diversity and differing perspectives, experiences and beliefs
• Hybrid Work Model – 3x a week working at corporate head office (Markham, ON)

WHAT YOU’LL BE DOING:

• Lead the planning and execution of cohesive digital marketing initiatives (SEO, SEM and owned social) to drive top of funnel lead generation and brand awareness.
• Work collaboratively with Sales team to develop omni-channel marketing strategies to support cross functional business goals, objectives, and priorities.
• Manage the relationship with digital marketing agency.
• Oversee the digital creative process; ensuring assets are delivered on time, including stakeholders review, asset approvals, and initiatives launch on schedule.
• Lead Digital Marketing planning and calendar management for both paid and owned.
• Own Social channel strategy, management and execution internally.
• Lead website UX, content, analytics, and facilitate post campaign analysis, insights & learnings in collaboration with digital agency and internal Business Insights team.
• Utilize data analytics tools and techniques to measure efficiency and effectiveness of digital marketing. Derive actionable insights that inform marketing strategies and drive business decisions.
• Partner with internal colleagues and external vendor to optimize digital assets for the organization.
• Closely monitor Digital Marketing Trends & Strategies and competitive landscape.
• Work closely with other teams including Sales, IT, and Operations to align marketing initiatives with overall business goals and ensure seamless execution.
• Manage team of two direct reports.
• Perform other duties as assigned to support the cross functional team and business requirement

What Sienna Offers: We are a purpose driven organization. We aspire to cultivate an environment and culture where team members feel valued, heard and empowered to do meaningful work. And we offer a number of programs and benefits that support team members’ financial, personal and professional needs:

• A competitive salary
• Health & Dental & Life Insurance plus RRSP Match
• Vacation Entitlement and Wellness Days
• Employee Family Assistance Program
• Stock Options (ESPP & SOAR)
• A welcoming culture that values diversity and differing perspectives, experiences and beliefs
• Hybrid Work Model – 3x a week working at corporate head office (Markham, ON