Manager, Digital Marketing & Strategy (Brands)

at  Live Nation

QUALIFICATIONS:

• BA/BS degree in Business, Journalism, Communications, Marketing or equivalent
• Minimum 3 years of related digital experience in a marketing, analyst or agency capacity
• Experience developing, planning, launching and analyzing social media campaigns and digital marketing plans for luxury champagne, sparkling, and/or spirits brands
• Excellent social media/advertising copywriting skills
• Strong presentation and communication skills
• Strong project management, multi-tasking and prioritization skills with attention to detail
• Highly responsive with ability to work in a fast-paced, dynamic team environment
• Understanding of web CMS including Wordpress, Webflow, Squarespace, etc. Knowledge of HTML, CSS helpful but not required.
• Knowledge of SEO best practices
• Adept at basic use of design tools including Photoshop/Illustrator and Canva
• Knowledge of MS Office software & Google Suite
• Ability to track, analyze, and report on digital metrics to guide future efforts
• Hands on experience working with social media management tools, including Sprinklr, Meltwater, Talkwalker, Sprout Social, et al
• Understands digital analytics tools including GA4 (Google Analytics)
• Passion for luxury goods, premium spirits and champagne, lifestyle and nightlife a plus
• Some travel required (<25%)
• Availability to work on weekends and holidays to support tentpole moments
• Relevant experience in spirits/beverage with e-commerce experience being a strong plus

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms. #LI-Onsite

THE ROLE:

Roc Nation , a Live Nation joint venture, is seeking a Manager, Digital Marketing & Strategy. The Digital Marketing Manager is responsible for the functional and operational success of Roc Nation brand’s digital properties and social channels and reports directly to the Director, Digital Marketing & Strategy.
This direct report is focused on driving, executing, tracking, reporting and improving our client’s digital activations in collaboration with Roc Nation internal teams, brand and media partners and agency vendors. This individual should be a performance-oriented marketer comfortable with owning operationally-based digital marketing efforts. Working cross-functionally, the incumbent will facilitate omni-channel success that drives long term value for the portfolio of Roc Nation Brand clients and special projects.

RESPONSIBILITIES:

• Facilitate operational success of the digital marketing strategy for each brand / clients to achieve desired KPIs across all channels (including Social, Search, Display and Influencer Strategy)
• Own the day-to-day management of digital marketing channels, including social media, web, and CRM
• Proactively map social media calendars, initiatives and events, and develop supporting plans for the brand / client
• Produce creative, persuasive, and succinct copy designed to drive engagement, supporting campaigns across all digital mediums (i.e. website, e-retail content, organic social media, paid advertising, email, and more)
• Ensure timely publishing of social media content across all platforms using native platforms and preferred tools (i.e. Sprinklr)
• Own brand content management and assist in creating editorial stories and collaborative content opportunities
• Coordinate with partners and internal teams (i.e. creative) to ensure online content production fits brand specificities in terms of channels/ platforms (e.g., Social Media, Website, CRM)
• Monitor community and topic conversations around the brand, its competitors and key cultural moments for opportunities to reshare/ inspire original content
• Setup and monitor conversation alerts and proactively recommend and align appropriate actions for the brand team
• Create and sustain routine reports on performance and tentpole moments / campaigns, summarizing then providing recommendations on performance
• Provide website and social media updates and maintenance as required to comply with all legal requirements globally
• Serve as lead point-of-contact for digital agency and vendor relationships
• Establish and sustain day-to-day community management and overall digital brand maintenance
• Live coverage / content capture of events and activations where the brand is present, sharing to channels in real-time, as needed
• Light to moderate lifting may be required