Manager Digital Sales - temp until January 2026 (m/f/d)-Cluster Central

at  Adidas

Purpose and general relevance to the organization:

• Supporting the Sales Strategic Account team in the digital development of the defined key accounts with the aim of optimizing our brand representation and customer experience and ultimately increasing net sales and market share online
• Leverage digital expertise as a digital lead for the defined key accounts to adapt our approach to engaging consumers across the account’s digital touchpoints – including webshops and apps

Main responsibilities:

• Taking responsibility in collaboration with the Digital Partner Commerce (DPC) Sales Lead for the defined digital customers for all digital KPIs and metric reporting and analytics
• Continuous evaluation of the digital market within the defined digital customers & through data-driven insights, contribution to optimal assortment proposals with the DPC and the customer teams

• Focusing on the key digital metrics around the see, find and buy funnel to increase visibility, availability and awareness, coupled with clear recommendations on how to increase these KPIs for our brands • Assumption of responsibility for digital sales reporting for the defined digital accounts and for all country URLs (webshop and apps). Providing a quarterly overview of our brands’ performance to key stakeholders, with a focus on the digital sell-out and other key digital KPIs that are available

• Continuously develop understanding of the customer journey on the defined digital accounts and evaluate the way consumers navigate the website and eventually land on the PDP, resulting in a conversion
• Track and measure the impact of various digital initiatives, including planning ahead of expected outcomes, measurement methods, appropriate benchmarks, and post-event analysis
• Translate the insights captured into engaging, measurable, and clear presentations
• Collaborate with the European DPC Analytics team to leverage best practice approaches and apply them within your area of responsibility, providing the team with all relevant recommendations for enhancements and improvements
• Responsibility for the joint digital business plan of the account in cooperation with the teams of the cluster and the European Digital Partner Commerce (DPC)
• Creation and implementation of the DPC playbook for the relevant accounts of the Strategic Accounts Team
• Taking responsibility for ensuring consistent and high-quality content, including E2E launches and campaigns for our brands within the defined key account and continuously monitoring the assortment on site
• Apply effective communication methods to senior management and internal and external stakeholders, both at cluster and European level, in presenting expertise in key digital metrics
• Presentation of expertise in important internal and external environments (e.g. sell-ins, key account meetings, general manager/sales director meetings, sales & marketing meetings, etc.)
• Take the lead in the implementation, monitoring and reporting of digital trading conditions in collaboration with sales managers

Key relationships:

• Wholesale Key Account Management
• Key Accounts

• Wholesale Brand Activation • Wholesale Analytics team

• EU Digital Partner Commerce (DPC) Team
• Global Digital Partner Commerce (DPC) Team
• Central DPC Team

Knowledge, skills and abilities:

• Comprehensive understanding of key digital KPIs (e.g., impressions, CTR, PDP views, ATC, CVR, ROAS), their interrelationships, and the levers to use to improve performance
• Relevant experience with online search (e.g. SEA/SEO, on-site search, etc.) and basic knowledge of search mechanisms in e-commerce

• Experience with content optimization • Ideally experience with online product range and assortment

• Ability to present complex topics to stakeholders at different organizational levels in a pleasant way, both on-site and remotely
• Ability to persuade and motivate people at different levels of leadership and communicate change
• Passionate about extracting business insights from data, improving processes and solving problems
• Results-oriented mentality
• Flexibility to handle multiple tasks and work under pressure

• Enjoyment of working in an international environment • Strong PowerPoint skills as well as excellent communication and presentation skills

• Good analytical skills
• Fluency in written and spoken English and German is mandatory; Knowledge of other languages an additional plus

Required education and experience / minimum qualifications:

• At least 3 years of professional experience in an area of eCommerce or digital
• University degree in business, eCommerce or equivalent

• Experience working with external stakeholders, ideally in the sportswear industry • Good knowledge of the local e-commerce landscape in the sportswear industry

• Experience working with reporting and analytics platforms such as Google Analytics, Power BI

Purpose and general relevance to the organization:

• Supporting the Sales Strategic Account team in the digital development of the defined key accounts with the aim of optimizing our brand representation and customer experience and ultimately increasing net sales and market share online
• Leverage digital expertise as a digital lead for the defined key accounts to adapt our approach to engaging consumers across the account’s digital touchpoints – including webshops and app

Main responsibilities:

• Taking responsibility in collaboration with the Digital Partner Commerce (DPC) Sales Lead for the defined digital customers for all digital KPIs and metric reporting and analytics
• Continuous evaluation of the digital market within the defined digital customers & through data-driven insights, contribution to optimal assortment proposals with the DPC and the customer team