Manager

at  Edelman

By employing innovative and thoughtful strategies, the Health & Wellness team develops integrated corporate reputation, public affairs, advocacy, and brand campaigns that help our clients promote their brands and policy positions, protect their reputations and license to operate, and influence public perceptions and policy outcomes. To succeed in this Public Relations Manager role, ideal candidates should have a solid background in corporate communications/public relations with strong business acumen, be agile and adaptable in a business consulting environment.

• Plays a major role in the research, planning and development of comprehensive Communications Marketing campaigns
• Serves as daily client contact and as client lead when appropriate
• Oversees quality and operational performance of accounts, ensuring work quality and deadline adherence
• Helps set client program goals and manage against them
• Elevates problems to superiors and solicits counsel when needed and appropriately
• Demonstrates proficiency in writing skills to craft internal and client correspondence, communications plans, press materials, new business proposals, etc
• Demonstrates tactical proficiency in media relations, including creating and driving outreach plans, message development, management of events, growth of contact network and effective pitching and training of spokespersons on speeches and presentations
• Demonstrates practical and advanced understanding of visual communications, social media and the digital landscape and how to incorporate into client programs
• Generates original ideas for sustainable online community engagement, helps integrate them into plans and measures and evaluates them to ensure they contribute to client goals
• Fosters relationships with third-party influencers and internal business partners
• Plays a role in using research and analytics as a project performance indicator
• Knows and uses Edelman network resources to meet client goals
• Builds network of industry clients and participates in relevant professional organizations and networking activities that will grow Edelman brand recognition and own reputation
• Demonstrates understanding of core financial constructs including revenue, profitability, pricing structures, budgeting and forecasting
• Records, submits and approves time, expenses and POs to the right project codes on a timely basis
• Assists with the development of accurate project budgets using the firm’s financial system
• Effectively works within account budget parameters and deadlines
• Manages day-to-day client budget issues to resolution
• Tracks and monitors project financials (e.g., budget vs. actual)
• Helps ensure teams follows Edelman’s financial policies and processes
• Contributes to new business process, including identifying new business opportunities
• Participates in integrated teams to provide clients and prospects with the most compelling team and proposal
• Works with account leads to introduce existing clients to relevant and new Edelman capabilities, including resources outside of group, to advance their business goals
• Oversees junior member’s work products to ensure quality and consistency
• Ensures performance expectations, career development plans and goals are set and reviewed annually during the formal performance review process for all direct reports