Manager Global Consumer Insights (f/m/d)
at Freudenberg Home and Cleaning Solutions
Weinheim, Baden-Württemberg, Germany -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 19 Dec, 2024 | Not Specified | 23 Sep, 2024 | 3 year(s) or above | Quantitative Research,Business Intelligence,Category Insights,German,Research,Color,Economics,Food Industry,English,Communication Skills,Childbirth,Analytical Skills,Client Side | No | No |
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Description:
Working at Freudenberg: “We will wow your world!” This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.
Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda®, Gimi®, Wettex® and Marigold®. The company employs more than 3,600 people and hosts a global distribution network.
QUALIFICATIONS
- 3+ years of relevant job experience in: consumer insights and research, category insights (FMCG, non-food industry) and in qualitative and quantitative research as well as Business Intelligence (e.g., Nielsen / IRI)
- Master’s degree or equivalent combination of education and experience, ideally with focus on marketing, communication, media, economics or comparable fields
- Business fluent in English, German is a plus
- Market Research Project Management experience across various different qualitative and quantitative methodologies (e.g. as part of a market research agency or client side)
- Strong analytical skills, detail-oriented, pragmatic and solution-oriented work
- Excellent verbal and written communication skills
- Team player with strong holistic thinking and disciplined collaboration skills
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Responsibilities:
- Lead market research projects independently across various categories and methodologies and all stages: stakeholder alignment, agency briefing, agency selection, questionnaire/guide alignment, and presentation of results
- Manage projects across all FHCS core categories: Floor Cleaning, Wiping/Scouring, and Laundry Care
- Execute projects using various methodologies: Concept Test, Price Test, Product Test, Artwork Tests, Brand Image Tracking, etc.
- Independently set up and analyze market research studies using DIY survey tools (e.g., claim tests, simple Conjoints, Artwork tests)
- Consult with stakeholders on market research topics (e.g., Concept writing, research timing)
- Create ad-hoc or recurring data analysis based on various data sources (e.g., Nielsen, IRI sell-out data)
- Maintain and improve the research library for historic market research projects
REQUIREMENT SUMMARY
Min:3.0Max:8.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Sales
Graduate
Economics, Marketing
Proficient
1
Weinheim, Germany