Manager, Group Sales & Call Centre

at  Pacific National Exhibition

Job Description:

WHO WE ARE…

The Pacific National Exhibition is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 114-year-old, non-profit organization has an annual operating budget of over $70 million dollars and generates revenue through four activity streams: the 15 day annual summer Fair and winter Fair which average more than 700,000 people annually, Playland amusement park which welcomes 400,000 guests annually including Fright Nights, and a busy year-round portfolio of events including concerts, trade shows and film, cultural and community events. In total we bring over 2 million people through the site each year. The fourth activity stream is park care and facility maintenance. The PNE is proud of the work it does at Hastings Park and has a vibrant team that is passionate about events, guest experience and delivering memorable experiences.
At the PNE, we strive to create an environment that reflects our organization’s core values: Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to achieving our mission which is to “Deliver Memorable Experiences” for all who interact with the PNE whether it is our guests, our employees or the community.
The PNE’s Sales, Marketing & Business Development Department oversees the company’s marketing, corporate partnerships, group sales, facility sales, business development and TicketLeader. Our team are hardworking and motivated individuals that have a passion for the Events Industry and the Pacific National Exhibition (PNE).
As part of the Sales & Marketing team, the Manager of Group Sales & Call Centre is responsible for the day-to-day operations of our Group Sales department and TicketLeader Call Centre. Working in a fast passed and evolving environment, this role will provide strong leadership with a focus on delivering excellent guest experience.

The Manager, Group Sales & Call Centre will spend on average of 40% in leadership & administration, 40% in new sales activities and 20% in account management activities. The duties include, but are not limited to:

Leadership & Administration

• Inspire and maximize team potential and productivity through optimization of processes and technology.
• Implement best practices for Ungerboeck (event management software), Call Centre systems and Ticketing solutions
• Assist with planning, developing, and managing group sales promotional programs and the development of advertising campaigns and webpages.
• Responsible for training, instructing, planning, scheduling, and reviewing work of others to ensure an effective and well-motivated team.
• Supervise and coach Group Sales support staff and Call Centre operations with a strong focus on outbound sales initiatives, guest experience, upselling and cross selling
• Partner with Manager of Sales & Ticketing Experience to ensure all corporate planning timelines are met including contracts, budgets, reporting and standard operating procedures.

New Sales Activities

• Develop and deliver sales activities that will elevate business results for key markets including but not limited to Corporate & Private Events, Education Programs, Birthday Parties, Online Ticket Program & VIP group experiences.
• Research, identify and acquire new business opportunities in key markets by developing and managing the sales pipeline through daily sales lead generation, sales research, cold calling, presentations and active participation in the industry.
• Research, grow and identify unique niche and VIP purchaser databases.
• Partner with Marketing to develop, implement and measure custom sales campaigns
• Explore new revenue generating product opportunities and work cross-functionally to create business cases for implementation.

Account Management

• Ensure positive and collaborative client account management principles are maintained with all key accounts while nurturing and growing all client opportunities.
• Identify ways for growing volume, revenue, and loyalty of each account client.
• Ensure timely delivery and liaison of proposals, contracts and post event wrap up with clients.
• Identify opportunities to upsell, cross-sell during initial contract negotiations, with a focus on contract renewals post-event.
• Maintain accurate Ungerboeck bookings, account details and calendar management.
• Provide support and direction to the PNE departments on event bookings.