Manager, Integrated Marketing

at  Royal Caribbean Group

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation & benefits package and excellent career development opportunities each offering unique ways to explore the world

QUALIFICATIONS:

• Bachelor’s degree in marketing advertising or related field experience
• 6+ years in brand marketing for Luxury goods
• 5+ years in managing product campaigns storytelling
• Experience giving direction coordinating workflow and driving key decisions between go-to-market team members internal stakeholders channel owners and creative team/agencies
• Experience launching new and revamped consumer products into the marketplace
• Well versed in channels including web digital media social media out-of-home email print and other mediums
• Strong understanding of consumer product brand and competitive research
• Have an analytical and structured thinking
• Strong understanding on how to package a thorough and insightful positioning and messaging strategy
• Strong understanding of consumer product brand and competitive research
• Cross-functional leadership expertise in a fast-paced and complex environment
• Bring together the information the resources and the forums to get work done on time
• Adept at managing campaign briefs across all aspects of the cross-channel marketing assets execution
• Strong time-management skills with the ability to understand priorities multi-task and meet deadlines in a fast-paced environment
• Outstanding communication and presentation skills
• Up to date with latest trends and marketing best practices
• Excellent organizational and project management skills with experience managing multiple projects with competing priorities
• Self-starter with ability to maintain poise when dealing with ambiguity
  We know there’s a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions
  Thank you again for your interest in Royal Caribbean Group We’ll hope to see you onboard soon
  It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race colour religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment

ABOUT THE ROLE

The Integrated Marketing Manager leads strategic marketing initiatives for the product portfolio Key duties include researching to enhance product marketing efforts with innovative strategies and tactics developing and implementing go-to-market strategies to achieve sourcing revenue and brand awareness goals Collaborating with cross-functional teams to ensure cohesive messaging The role involves managing product and brand narrative across markets executing integrated marketing activities creating compelling marketing materials and monitoring industry developments to maintain a competitive edge

KEY RESPONSIBILITIES

• Work with the Global Omnichannel Campaigns Director to develop product and brand multi-channel campaigns story telling
• Support the execution of integrated marketing campaigns and develop comprehensive project briefs across a variety of channels/platforms
• Ensure that all marketing channels activities fulfills the briefs and are perfectly consistent with the brand and product guidelines and objectives
• Translate brand and product elements into consumer go-to-market strategies
• Work effectively deliver results in a team environment and cross-functionally with Marketing Sales Itinerary Planning and Product and Revenue Management departments
• Project Manage end-to-end execution and delivery of projects and provide operational support across initiatives
• Develop tailored brand and product storytelling across marketing channels based on the strategic objectives and communicate recommendations to executives
• Drive projects forward meeting and managing tasks’ deadlines in an effective manner
• Proactively research and implement new tools and workflows