Manager International Marketing ‏ (d/f/m)

at  henkel

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?

YOUR SKILLS

• Master degree in Marketing, Economics, International Management or other relevant field
• Minimum 5 years of professional experience in Marketing and Management, preferably in an FMCG company
• Expierience in Brand development & building as well as Brand activation, Category & Brand Strategy
• Strong analytical base - financial analysis, market share analysis & budgeting skills
• Very good knowledge of trends and creativity
• Fluent written and oral English skills
  At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

• Develop global activations, launches of new products or re-launches of existing ranges including communication campaign across all the different touchpoints, TV and digital
• Conduct market research and scoping of new market potentials
• Conduct portfolio analysis of market segments with customer penetration, market potential / share, profitability and competition
• Align and match market unmet needs with innovation activities; collaborate w/innovation team and with the marketing regional teams on project status
• Support in the development of global strategies and ensure alignment with the different regiorns
• Delivers customer penetration strategies and develops business models and tactics globally
• Act as the first point of contact for and steer the category / brand teams on the global / regional level
• Be a project lead for the strategic segments as well as innovation pipeline in collaboration with R&D, Supply Chain and Packaging
• Contribute to global advertising campaigns - from agency briefing to production preparation for TV and digital spots
• Co-create and supervise digital, social media and e-commerce communication of brands in collaboration with Digital Marketing Manager
• Prepare presentations, innovation packages and documents for regular internal meetings and for our global consumer center with external exposure to the different retailer partners