Manager Loyalty Marketing (m/f/d)

at  Sky Deutschland GmbH

Location Unterfoehring near Munich
Department CRM
Contract Type Unlimited
Reference Number 5648 003680 P14
Contact Person Lena Hinz
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Job Description
“With the Sky Extra loyalty program, we reward customers for their loyalty. With exclusive benefits, special offers and access to unique experiences such as VIP events, stadium tickets or movie premieres, we increase customer satisfaction and make an important contribution to Sky as a loyalty team.” - Marc Bertagnolli, Director Customer Value

Tasks

• In your role, you’ll develop, implement and analyze customer loyalty measures and special offers as part of the Sky Extra loyalty program
• Your daily business includes creating communication plans and orchestrating the available communication channels to increase awareness within our customer base, stimulate engagement and improve customer perception
• You create communication briefings to promote sweepstakes and loyalty initiatives (AtL and 1-to-1 communication)
• You support the planning and implementation of events such as film premieres, VIP experiences in the sports and entertainment environment including on-site support in cooperation with external service providers
• The monitoring of campaign and engagement KPIs and the creation of corresponding reports is also part of your tasks
• You’re jointly responsible for the allocation & management of the annual event and communication budget and ensure that it is adhered to

Requirements

• You’ve a degree and at least 2-4 years of relevant professional experience in the fields of media, PR, marketing, customer or corporate communications
• Through your professional experience, you’ve ideally gained experience in the areas of customer base management, CRM or customer loyalty & have experience in the implementation of events, communication & marketing campaigns and have developed a good understanding of campaign planning processes
• Your strengths include a thorough, solution-oriented & proactive way of working in a dynamic, fast-paced environment as well as a high level of creativity, commitment, initiative & stress tolerance
• Thanks to your open personality and strong communication skills, you quickly expand your professional network and use it profitably internally and with external partners
• You describe yourself as a communicative team player with a high interest in sports, film & television and your way of working as problem-solving & organized
• You’ve a class B driving license and national and occasionally international travel (event support), even at weekends, is no problem for you
• Very good German and good English skills as well as a confident handling of MS Office and Adobe Photoshop knowledge round off your profile

Benefits

At Sky, we’ll give you our full support, so you’ll be all set to achieve your best. Our range of rewards really are something special, here are just a few:

• Free Sky - watch all our content for free
• Hybrid working model (60/40)
• Flexible working hours with overtime compensation
• 30 days of vacation + Holiday Buy

• In your role, you’ll develop, implement and analyze customer loyalty measures and special offers as part of the Sky Extra loyalty program
• Your daily business includes creating communication plans and orchestrating the available communication channels to increase awareness within our customer base, stimulate engagement and improve customer perception
• You create communication briefings to promote sweepstakes and loyalty initiatives (AtL and 1-to-1 communication)
• You support the planning and implementation of events such as film premieres, VIP experiences in the sports and entertainment environment including on-site support in cooperation with external service providers
• The monitoring of campaign and engagement KPIs and the creation of corresponding reports is also part of your tasks
• You’re jointly responsible for the allocation & management of the annual event and communication budget and ensure that it is adhered t