Manager, Marketing

at  CocaCola Canada Bottling Limited

QUALIFICATIONS

• Bachelor’s degree or the equivalent combination of education and experience.
• Minimum 5-10 years’ experience in a consumer-packaged goods/ beverage industry or agency, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
• Consumer Acumen: knowledge of consumer behavior and ability to translate insights to action with effective customer marketing programs in the retail space.
• Decision Making: propensity for creative problem-solving and opportunity identification; leverages shopper insights to drive decision making.
• Strategic Thinking: aptitude for forward-looking vision and anticipation of future needs; ability to use strategic thinking skills and to integrate brand and consumer strategies into effective customer marketing programs.
• Collaborative: collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing a wide variety of stakeholders.
• Ability to work across functional areas and develop strong working relationships.
• Strong Communication Skills: effectively communicates and builds relationships at all organizational levels.
• Effective oral and written communication skills.
• Demonstrated personal leadership skills and influencing ability.
• Proven working experience in digital marketing, particularly within the industry.
• Experience in POS development an asset (including knowledge of POS production processes, not limited to briefing, creative review, and production management).
• Bilingualism considered an asset.
• Intermediate to Advanced MS PowerPoint, Word and Excel skills required.

ABOUT US: PROUDLY CANADIAN AND INDEPENDENTLY OWNED, WE ARE COKE CANADA!

Coca-Cola Canada Bottling Limited is Canada’s premier bottling company. We are an independently owned business encompassing over 5,800 associates, more than 50 sales and distribution centers, and 5 production facilities nationwide. For more information about Coke Canada Bottling, please visit cokecanada.com

• Participate in the long-term and short-term planning and development of our retail strategy, consumer missions and marketing plans based on fact-based consumer insights.
• Collaborate with multiple internal and external stakeholder stakeholders (including Brand & Category Commercialization teams) to play a key role in the development of insight driven marketing programs, targeting our consumer, and meeting our customers’ strategies.
• Manage marketing spend in accordance with program budgets; ensures productivity strong return on investment of all marketing activities; priority setting and execution.
• Serve as marketing generalist, stewarding consumer insights, industry trends, innovation, consumer initiatives and media leadership with defined customer portfolio.
• Execute consumer and customer programs tied to Coca-Cola properties (e.g., Olympics, World Cup, etc.) to fulfill brand and business objectives.
• Prepare reports / presentations of research results by efficiently communicating critical learnings, consumer insights and conclusions to provide actionable recommendations.
• Write agency creative briefs and develop marketing materials (e.g., POS, sell-in materials, digital visual assets, etc.) that clearly articulate communication objectives and success criteria.
• Work with business development teams to develop and present new customer business opportunities.