Manager - Marketing Events

at  WeWork

ABOUT US

At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we’re not just a part of that movement—we’re leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights. Join us as we empower tomorrow’s world at work.

WeWork is looking for a talented Manager, Marketing Events (International) to join the Global Marketing team, based in London. This role will focus on planning, executing, and evaluating a diverse range of marketing events across WeWork’s International portfolio of buildings to promote the WeWork brand and generate sales pipeline. The role requires a detail-oriented strategic thinker with strong project management skills, an understanding of the full event planning and marketing cycle, and the ability to collaborate effectively across cross-functional teams.
The Manager, Marketing Events (International) will develop comprehensive event strategies, manage budgets, and be responsible for logistics to ensure flawless execution of event and partner opportunities. They will focus on events and projects that include, but are not limited to, developing and executing scalable events framework, potential new member and existing member activations, high profile thought leadership events, consumer, broker and CRE industry events, external partnership proposal and management (including co marketing events), and overall event cycle management. The successful candidate will be collaborative, process and data driven, have strong project management, communication and negotiation skills and a track record of bringing events and partnerships from concept to execution.

Responsibilities

• Support the Director of Events & Partnerships to help strategically plan and execute global and regional events in collaboration with all marketing departments and external stakeholders.
• Manage global events framework to ensure that initiatives and collateral developed with all departments (Sales, Community, People etc.) align to brand guidelines.
• Create co-marketing partnerships to amplify event strategy and marketing initiatives (i.e. venue sponsorship, affinity offers, content partnership), including procuring, negotiating and managing the relationship.
• Collaborate with cross-functional teams to develop event promotional strategies and materials to ensure alignment with program and consistency with brand(s).
• Consult with local teams as needed on best practices, recommendations and toolkits to enable success.
• Serve as brand marketing liaison for events and partnerships developed with cross-functional teams, ensuring that partnership marketing material and initiatives are consistent and on brand.
• Oversee the execution of major event, sponsorship and/or partner opportunities, complementing on-the-group teams (Community, Sales).
• Cultivate relationships with potential vendors, providers and partners to stay on top of new and potential opportunities (both paid and barter).
• Analyze event performance metrics and provide post-event reports with insights and recommendations in partnership with Marketing Analytics.
• Lead/participate in marketing team meetings, sales training sessions, company meetings, and industry events as needed.