Manager, Marketing - North America

at  Wolters Kluwer

Hybrid role out of the North York, ON, Chicago, IL or Houston, TX office.
The Manager, Marketing – NA is responsible for developing the marketing strategy, launching integrated marketing programs and leading the marketing team across Enablon’s North American region to drive pipeline growth, new customer acquisition, grow existing accounts via up/cross-sell, and support overall company revenue goals.
Reporting to the Head of Marketing and working closely with the executive team, this individual will play an integral role in the design and implementation of demand generation campaigns, digital strategy, customer engagement, events, budget management and field-level content development with the support of their direct reports. This person will work closely with global field sales, inside sales, solution engineering, product, product marketing, customer success, services, and the executive management team to build, deliver, and report on targeted demand generation efforts that align to pipeline goals. This role will also work closely with the International Field Marketing Manager, to align on global go-to-market goals and objectives.
The Marketing Manager - NA will take an analytical and creative approach to problem solving while communicating Marketing progress and insights to executive management. This person must have experience working within cross-functional organizations and directly with sales organizations.

In this role, you will:

• Manage the NA team responsible for ABM campaigns, email marketing, nurture programs, content personalization, webinars, trade shows and other digital marketing support for our NA region.
• Customize and develop regional marketing campaigns and tailored industry campaigns that are aligned to global marketing strategy and initiatives.
• Drive full funnel demand generation programs across the customer buyer’s journey, identifying gaps along the way and providing solutions that drive business growth and sustainability.
• Commit to hiring diverse talent and invest in the personal development and growth of each Marketing team member to ensure their success.
• Set initiatives that continuously educate our marketable database audience, to generate and mature pipeline.
• Interpret data, analyze results, and develop reports that showcase impact and performance of lifecycle marketing programs to continuously optimize the prospect and client experience.
• Manage and track ROI by analyzing marketing events, programs and metrics. Must be competent in reporting results and trends to sales and marketing leaders via reports and dashboards.
• Lead database segmentation initiatives alongside our digital marketing function to streamline a holistic segmentation strategy shared with other marketing stakeholders.
• Oversee and ensure success of ABM programs for the North American market including 1:1, 1:few and 1:many campaigns.
• Synthesize sales team requirements and align account-based marketing and digital resources.
• Create annual and quarterly plans with tight project management and collaboration across teams to drive clear accountability and a result-driven mindset.
• Exceptional project management, organizational and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with multiple priorities. Essential to work cross-functionally, manage multiple projects simultaneously, work on tight deadlines and deliver campaigns on schedule.
• Drive strategic product marketing campaigns and align with product and pipeline goals.
• Help manage regional CRM data to ensure accuracy of accounts, contacts and leads. This includes acquiring data from approved 3rd party sources and ensuring accurate CRM hygiene.

Qualifications:

• Entrepreneurial self-starter with 4+ years of progressive experience in developing demand and/or integrated marketing campaigns in a Marketing Manager role.
• Extensive knowledge with 3+ years of experience in both Marketing Automation (Marketo) and CRM (Salesforce) in order to deliver compelling campaigns that tie into the overarching pipeline goals.
• 2+ years of experience for large, enterprise applications (cloud environments).
• Extensive experience supporting field sales, 3rd party events, ABM & digital teams.
• Experience working with sales teams to understand needs and integrate into Salesforce processes.
• Track record of implementing effective and creative marketing campaigns that generate new leads, opportunities and accelerate pipeline.
• Strong experience with digital marketing activities such as virtual events, lead generation and email nurture campaigns, etc. Successful management demonstrated with managing campaigns and live events from concept to post-event follow-up and lead management.
• Individual contributor with experience managing programs and budget that aligns with marketing and sales goals and objectives.
• Experience building and making experience recommendations around web, email, and other digital properties.
• Strong written and verbal communication skills and capable of clearly articulating vision and strategy.
• Has a proven track record of highly effective collaboration, striking deep relationships and ability to influence cross-functional teams to drive towards common performance goals.
• Thrives working in a fast-paced environment and can quickly adapt to changes.
• Have experience in leading/building teams
• Ability to present ideas, data and results clearly, and communicate effectively across business teams and with 3rd party vendors/account representatives
• Ability to scale and grow with an organization with a proven track record of working across marketing functional areas.
• Hands-on experience with Salesforce.com, Marketo, Monday.com, Sitecore a plus!

• Manage the NA team responsible for ABM campaigns, email marketing, nurture programs, content personalization, webinars, trade shows and other digital marketing support for our NA region.
• Customize and develop regional marketing campaigns and tailored industry campaigns that are aligned to global marketing strategy and initiatives.
• Drive full funnel demand generation programs across the customer buyer’s journey, identifying gaps along the way and providing solutions that drive business growth and sustainability.
• Commit to hiring diverse talent and invest in the personal development and growth of each Marketing team member to ensure their success.
• Set initiatives that continuously educate our marketable database audience, to generate and mature pipeline.
• Interpret data, analyze results, and develop reports that showcase impact and performance of lifecycle marketing programs to continuously optimize the prospect and client experience.
• Manage and track ROI by analyzing marketing events, programs and metrics. Must be competent in reporting results and trends to sales and marketing leaders via reports and dashboards.
• Lead database segmentation initiatives alongside our digital marketing function to streamline a holistic segmentation strategy shared with other marketing stakeholders.
• Oversee and ensure success of ABM programs for the North American market including 1:1, 1:few and 1:many campaigns.
• Synthesize sales team requirements and align account-based marketing and digital resources.
• Create annual and quarterly plans with tight project management and collaboration across teams to drive clear accountability and a result-driven mindset.
• Exceptional project management, organizational and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with multiple priorities. Essential to work cross-functionally, manage multiple projects simultaneously, work on tight deadlines and deliver campaigns on schedule.
• Drive strategic product marketing campaigns and align with product and pipeline goals.
• Help manage regional CRM data to ensure accuracy of accounts, contacts and leads. This includes acquiring data from approved 3rd party sources and ensuring accurate CRM hygiene