Manager, Marketing Operations

at  Payoneer

BUILD YOUR CAREER | HAVE FUN | MAKE A DIFFERENCE

Payoneer’s mission is to empower businesses to go beyond – beyond borders, limits and expectations. In today’s digital world, Payoneer enables any business of any size from anywhere to access new economic opportunities by making it possible to transact as easily globally as they do locally.
Payoneer’s digital payments platform streamlines global commerce for millions of small businesses, marketplaces and enterprises from over 200 countries and territories. Leveraging robust technology, compliance, operations and banking infrastructure, Payoneer delivers a suite of services that includes cross-border payments, working capital, tax solutions and risk management. Powering growth for customers ranging from aspiring entrepreneurs in emerging markets to the world’s leading brands like Airbnb, Amazon, Google and Upwork, Payoneer makes global commerce easy and secure.
We are seeking a highly skilled, passionate, and motivated Marketing Operations Manager in Buenos Aires, Argentina, to join the global Marketing Technology & Operations team. The ideal candidate will be responsible for managing workflows, implementing automation processes, overseeing the creation of HTML email templates, and effectively coordinating with internal stakeholders to ensure successful execution of marketing campaigns. The Marketing Operations Manager will ensure that no lead is left behind, every marketing touch point is attributable, and our sales, marketing and product stacks work together perfectly. We’re looking for someone who has deep experience with Salesforce, marketing automation as well as the broader marketing tech stack and related marketing KPIs.
The Marketing Operations Manager will play a critical role in optimizing our marketing efforts and driving business growth.

• Manage end-to-end workflow processes for marketing campaigns, from conceptualization to execution, ensuring timely delivery and adherence to deadlines
• Establish and maintain scalable marketing operations processes that ensure best practices in campaign and lead management
• Develop and analyze multi-touch attribution dashboards on marketing sourced/influenced pipeline to optimize marketing performance and budget investment across all acquisition channels
• Work cross-functionally with Life Cycle Marketing, Sales Ops, Analytics and Data to develop a holistic view of our revenue funnel from first touch through to closed won with clear attribution of marketing ROI
• Ensure our systems and processes are set up to ensure we are collecting the right data in the right way at the right time
• Develop global processes to manage database hygiene and optimization and partner with Sales Ops, CRM and Digital Marketing to improve gaps in data health
• Understand the customer journey, lead flows and routing through our systems and oversee the buildout, enrichment, and assignment of leads
• Develop and maintain HTML email templates for various marketing campaigns, ensuring consistency in design and brand identity
• Collaborate with cross-functional teams to gather requirements, establish project timelines, and allocate resources effectively
• Implement marketing automation tools and processes to streamline repetitive tasks and improve operational efficiency
• Monitor and analyze campaign performance metrics, providing insights and recommendations for further testing and optimization
• Maintain a deep understanding of industry best practices and emerging trends in marketing, workflow management, and marketing automation
• Act as a liaison between Marketing, Revenue Operations, and other departments to ensure alignment and effective communication
• Train and mentor team members on HTML coding, workflow management tools, and automation platforms