Job Classification:
Marketing & Communications - Communications
At Prudential, we believe talent is key to achieving our vision. When you join Prudential, you’ll unlock a motivating and impactful career – all while growing your skills and advancing your profession at one of the world’s leading financial services institutions!
Our Marketing Orchestration and Activation Team is seeking a Manager, Marketing Orchestration. In this role, you will be responsible for leading the planning and execution of dynamic campaigns across various mediums. As the key driver behind our marketing initiatives, you will be responsible for overseeing project plans, timelines, and ensuring the successful delivery of materials and execution from start to finish.
Your role will be multifaceted, serving as a project manager, marketing consultant, creative service liaison, MarTech and production partner. This role will rely on the ability to build strong relationships across the organization, you will balance the business needs with the internal team requirements to optimize processes and deliver high-quality work efficiently.
Additionally, the Marketing Orchestration Manager will align themselves with their business partners to identify and define project objectives, budgets, messaging, distribution methods, and other related information needed to successfully deliver and deploy.
To excel in this position, you must have a deep understanding of digital marketing, exceptional communication, account management and project management skills, be comfortable managing various personalities and relationships across the organization, possess a strong level of attention to detail and be highly organized. Understanding of Adobe Experience products (or similar MarTech stack), Workfront, FIGMA, Marketing Automation, and agile principles is highly desirable.
The current employee work arrangement for this position is Hybrid and requires your on-site presence on a reoccurring basis as determined by your business. Your manager will provide additional details relative to the specific number of days you are expected to be on-site.
Key Responsibilities:

Digital Strategy Consultation:

• Partner with Business Marketing teams to activate innovative use cases leveraging MarTech capabilities aligned to Business goals.
• Lead cross-functional discovery sessions using data and customer insights to translate business needs to personalized, omni-channel data-driven campaign and journeys across channels
• Driving adoption, communications, support, and recommendations to increase utilization and ROI
• Develop a comprehensive understanding of internal and external factors influencing marketing goals.

Campaign Orchestration:

• Develop go-to-market strategies for complex campaigns, driving MarTech adoption.
• Translate business requirements into campaign specifications for MarTech and Execution partners.
• Create project milestones, schedules, and provide regular status updates.
• Coordinate with the strategy team to execute multi-channel campaigns aligned with marketing strategies.
• Ensure campaigns adhere to creative brief and requirements.
• Collaborate with Capabilities and Execution teams to design, build, and deploy campaigns effectively and timely.
• Work in partnership with Business Marketing teams to implement innovative MarTech solutions aligned with business objectives.
• Drive adoption and ROI through effective communication and support strategies.

Account and Project Management:

• Serve as the central point of contact for program/campaign management, connecting all deliverables.
• Manage end-to-end campaign development, including timelines, deliverables, creative, and execution.
• Build project plans, timelines, and operationalize workstreams for successful campaign delivery.
• Facilitate meetings, coordinate notes, next steps, and outcomes.
• Organize and manage multiple projects simultaneously, ensuring efficiency and productivity.
• Lead data-driven discovery sessions to create personalized, omni-channel campaigns based on customer insights.

Requirements:

• Several years of relevant experience, preferably in campaign management within the financial services industry.
• Strong problem-solving and critical thinking skills.
• Excellent project management and communication abilities.
• Proven track record of managing B2B and B2C campaigns from conception to completion.
• Up-to-date knowledge of marketing trends and best practices.
• Ability to manage multiple campaigns concurrently while meeting timelines.
• Strong relationship building skills.
• Ability to thrive in high paced environment.

If you are a strategic thinker with a passion for driving successful marketing campaigns and building relationships, we invite you to apply for the Marketing Orchestration Manager position and be part of our dynamic team.
At Prudential, you can:
Take charge of your career. We equip and empower our employees to expand their skills and experience by using powerful learning, gigs, and job opportunities. We offer a suite of services such as on demand resources and networking to propel your career forward.
We’re a global organization, full of outstandingly dedicated people who aren’t afraid to think differently, challenge the status quo and take sensible risks along the way. You will enjoy pushing boundaries as we build innovative technology that helps clients, customers and employees live their best lives. You will have access to leadership and learning opportunities and the resources needed to take your career in any direction. We will help you do your best work, offering flexibility, while delivering on our Purpose.

What we offer you:

• Market competitive base salaries, with a yearly bonus potential at every level
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave
• Retirement plans:
• 401(k) plan with company match (up to 4%)
• Company-funded pension plan
• Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Tuition Assistance to help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.

To find out more about our Total Reward package, see our
Total Rewards Brochure
. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.

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Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $99,300.00 to $147,700.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential’s businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit
www.prudential.com
to learn more about our values, our history and our brand.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.
The Prudential Insurance Company of America, Newark, NJ and its affiliates.
Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at
staffingagencies@prudential.com
for more information about doing business with Prudential.

PEOPLE WITH DISABILITIES:

If you need an accommodation to complete the application process, which may include an assessment, please email
accommodations.hw@prudential.com
.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email
careers.technicalsupport@prudential.com
to request assistance

Please refer the Job description for details