Manager, Marketing

at  Pearle Vision

Requisition ID: 864665
Position:Full-Time
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.
Our unique business model and relentless pursuit of operational excellence ensures that consumers everywhere have access to products. Balancing speed, efficiency and proximity, the Company manages a global supply chain with cutting-edge technology, based on centralization for frames and on a capillary network for lens finishing and prescription laboratories.

BASIC QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in digital marketing or content management.
• Proficiency in content management systems (CMS) and social media platforms.
• Strong analytical skills and ability to generate insights from data.
• Excellent communication and project management skills.
• Technical troubleshooting experience is a plus.

PREFERRED SKILLS:

• Experience working within a franchise business model.
• Knowledge of optical products, services, and industry trends.
  Pay Range: 102,101.20 - 154,132.40
  Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.
  Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.
  We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.

• Website Content Management:
• Maintain and update website content to ensure accuracy and relevance.
• Work closely with cross-functional teams (IT, ecomm, agencies) to ensure the website reflects the latest company initiatives, promotions, and product offerings.
• Facebook Store Management:
• Maintain and update Facebook store locations.
• Link store locations to the content publishing site for seamless content integration.
• Troubleshoot linking and publishing issues if they arise
• Content Publishing:
• Ensure that organic content is posted on owned channels at least twice per month.
• Work with cross functional partners (agencies, IT) to ingrate new content as well as review current content to ensure relevancy.
• Microsite Management:
• Maintain and update retail store microsites, ensuring all information is current and consistent with the main website.
• Troubleshoot any issues related to the integration between the reputation platform and retail microsites.
• Reputation Management:
• Monitor and report on retail reputation performance.
• Identify trends and insights to optimize the brand’s online presence and reputation.
• Technical Troubleshooting:
• Work with cross functional team (IT, ecomm, field partners) to troubleshoot and resolve issues within our digital ecosphere.
• Collaborate with IT and external vendors as needed to ensure seamless functionality.
• Develop process to avoid issues during new locations set up as well as process to deal with outages in our digital spaces.